Tuesday 26 May 2015

Apple, vloggers and online consumers, Google cuddly toys, mobile apps, Pimm's weather-activated campaign

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Digital PM brought to you by The Wall 26th May
Apple promotes Jony Ive to chief design officer Apple promotes Jony Ive to chief design officer
26 May 15, Ben Bold
Apple has promoted vice-president of design Sir Jony Ive to the role of chief design officer.
26 May 15
Infographic: Vloggers and online consumer behaviours

Our appetite for consuming fashion content on YouTube is huge, total views monthly is 110 million...

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26 May 15
How mobile apps are changing the way people shop

(Thinkstock) Consumers do not shop in the same way they used to. Gone are the days of reliance...

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26 May 15
The Daily Poke: Spread the joy

Strawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently. Images...

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24 May 15
The Daily Poke: Boots to dye for

To show just how green they are, Adidas are getting rid of colour altogether. In the sports...

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More digital news
Google patents cuddly toys that listen, learn and report back to server HQ Google patents cuddly toys that listen, learn and report back to server HQ
26 May 15, Ben Bold
Google has patented the concept of a cuddly toy that reacts to children's voices, turns its head to look at them, records what they say and uses Wi-Fi to relay data back to the internet giant's servers.
Amazon on the hunt for social media agency Amazon on the hunt for social media agency
26 May 15, Gurjit Degun
Amazon, the online retailer, is searching for an agency to handle social media activity for its clothing arm.
Pimm's launches weather activated OOH campaign Pimm's launches weather activated OOH campaign
26 May 15, Gurjit Degun
Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees.
Mark Ronson uncorks first 'connected' champagne bottle at Monaco Grand Prix Mark Ronson uncorks first 'connected' champagne bottle at Monaco Grand Prix
26 May 15, Sara Spary
Mumm Champagne has created what it claims is the world's first "connected" champagne bottle to celebrate the F1 Monaco Grand Prix.
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