| .jpg) | | | | |  | | Interpublic is merging two of its agency brands, Lowe & Partners and Mullen Advertising, into the Mullen Lowe Group. | | | | | |  | | Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past. | | | | | |  | | When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby. | | | | | |  | | Transport for London has begun the review process for its outdoor advertising contract, one of the biggest of its kind in the world. | | | | | |  | | O2 has bought out its partners in Weve and is set to integrate the sales operation into its existing media business. | | | | | |  | | Viacom has started the process of making more than 90 people working in Channel 5's commercial team redundant following today's decision to partner with Sky Media for its advertising sales. | | | | | |  | | Sky has partnered with Universal, the film studio, for a new TV ad campaign to promote Sky Fibre internet service. | | | | | |  | | Protein World's "are you beach body ready?" poster was the break-out marketing story of last week. Campaign lists the brands that jumped on the bandwagon with tactical ads. | | | | | |  | | UKIP has turned to advertising in newspapers and on local paper websites in the run up to tomorrow's election, after having to abort plans for a national poster campaign. | | | | | |  | | Carlsberg has launched a spoof digital outdoor ad responding to the furore around Protein World's 'Are You Beach Body Ready?' billboard. | | | | | |  | | Dyson, the vacuum cleaner brand, has appointed R/GA London as its global digital agency of record after a competitive pitch. | | | | | |  | | Britain's Got Talent, the hit ITV talent show, has continued to attract large audience shares, pulling in an average of 44 per cent of viewers on Saturday night. | | | | | | | |  | | The Glenlivet, the Pernod Ricard malt whisky brand, is on the hunt for an agency to handle UK digital activity. | | | | | |  | | The Conservative Party has released a last-minute poster ad that uses an optical illusion to warn that a vote for UKIP will help Labour get into power. | | | | | |  | | The Black Farmer, the food brand owned by the former Conservative parliamentary candidate Wilfred Emmanuel-Jones, is looking for an advertising agency. | | | | | |  | | Channel 4 is to build a team of four client development lead roles to help greater collaboration on TV marketing strategies. | | | | | |  | | Matthew d'Ancona, a columnist for the Guardian, has criticised companies for treating women with children as if they have made a lifestyle choice similar to buying a pair of shoes. | | | | | |  | | Fuller's has launched a social media campaign that offers Londoners a free pint of London Pride. | | | | |
 | | Top Work Stories | | | | | | |  | | Paddy Power is known for lacking judging when it comes to picking targets. Making a pun about paralympic athlete Oscar Pistorius' diability while he was on trial for killing Reeva Steenkamp, his girlfriend, was a bit close to the bone, for instance. | | | | | |  | | Honda's ad for its new Civic model introduces a hyperrealistic world where engineers manipulate everything - down to individual drops of rain - to ensure drivers get the right feeling from their car. | | | | | |  | | The International Fund For Animal Welfare has released print ads by J Walter Thompson hoping to persuade the next government to strengthen the Hunting Act. | | | | | | | |  | | Microsoft's Xbox has launched another interactive experience for hardcore Halo fans ahead of the release of the new edition of one of the biggest game franchises in history. | | | | | |  | | Coca-Cola's first ad under its one-brand approach continues the drinks giant's tradition of using commercials to promote lofty ideals. | | | | | | | |  | | Lynx is trumpeting the virtues of understatement in a campaign for its Black grooming range. | | | | | |  | | Anti female genital mutilation charity, 28 Too Many, has released a print and outdoor campaign telling people that FGM is an issue that affects people in the UK and across Europe. | | | | | |  | | VCCP has created a social media platform for BetVictor ahead of Floyd Mayweather's fight against Manny Pacquiao on Sunday (3 May). | | | | | |  | | McDonald's France has built on a 2014 campaign by releasing a new set of pictogram posters, and also put the images on a range of clothing at the Paris retailer Colette. | | | | | |  | | Pedigree, the Mars pet-food brand, is launching a global campaign that shows dogs bringing out the best in humanity. | | | | |
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