Monday 11 May 2015

Fleur de Force and StyleHaul vlog, video ads, Facebook, location-based targeting, Huggies’ 3D-printed ultrasound

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Digital PM brought to you by The Wall 11th May
Almost half of online video ads never seen by consumers, says Google Almost half of online video ads never seen by consumers, says Google
11 May 15, Shona Ghosh
While digital can offer brands more insight into how well their ads are doing, it can be difficult to know what their chances of actually being seen are.
11 May 15
The Daily Poke: The best things in life are free, probably

With probably the best-known slogan in Lager-land, Carlsberg have brought back their famous...

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11 May 15
Vlog: Fleur de Force and StyleHaul

(Fleur de Force/Facebook) In the latest of our exclusive vlog series we spoke to beauty and...

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11 May 15
First-party data: The key to driving programmatic success

The news that Thomas Cook has launched its first programmatic campaign, using its own data...

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11 May 15
Location-based targeting: The passport to success

Consumers carry a form of ID with them wherever they go – whether these are passports, driving...

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11 May 15
Are you paying attention to what your audience wants?

With mobile now being acknowledged as being the 'first screen' it reinforces the importance...

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More digital news
Facebook named world's fastest-growing media owner Facebook named world's fastest-growing media owner
11 May 15, Arif Durrani
The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world, according to ZenithOptimedia.
Huggies delivers 3D printed ultrasound to blind mum-to-be Huggies delivers 3D printed ultrasound to blind mum-to-be
11 May 15, Sara Spary
Nappy brand Huggies has created a 3D cast of an ultrasound scan for a blind mother, showing that the brand is "concerned about every moment between a mother and a son".
Boden embraces visual economy with digital catalogue Boden embraces visual economy with digital catalogue
11 May 15, Nicola Kemp
Fashion brand Boden is launching a new digital catalogue in a bid to capitalise on the rise of visual social networks and create a more immersive digital shopping experience.
Watch: the best tech ideas to tackle homelessness from AdWeek 2015 Watch: the best tech ideas to tackle homelessness from AdWeek 2015
11 May 15, Helen Hoddinott
AdWeek 2015 may feel like a distant memory, but for those who came up with the best tech ideas for tackling issues surrounding homelessness during Mindshare's Huddle Hack, the work has only just begun.
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