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| | | | | FMCG giant plots new campaign to revive one of the world's oldest brands. | | | | | | Impulse, the body-spray brand owned by Unilever, is looking for a creative agency for a global relaunch. | | | | | | | Maserati, the luxury-car manufacturer, is on the hunt for a creative shop. | | | | | | Giffgaff, the mobile network owned by O2, has changed the way it uses agencies as it seeks a more collaborative approach to ad campaigns. | | | | | | Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business. | | | | | | UK Trade & Investment, the government body, has appointed Engine to handle its creative advertising. | | | | | | Havas is merging its brand entertainment shop Cake with Havas Sports & Entertainment in the UK to form a new agency with a combined turnover of £12 million. | | | | | | Carat has won the media planning and buying business for Peperami, the meat-snack brand owned by Jack Link's, after a competitive pitch. | | | | | | DLKW Lowe has appointed Anna Vogt, the strategy director and partner at Bartle Bogle Hegarty, to the newly created role of head of planning. She joins the agency with immediate effect. | | | | | | PayPal has appointed Rapp to be its first retained CRM and digital agency in the UK. | | | | PROMOTED CONTENT | | | | Millennial Media offers advertisers a 100% viewability guarantee for in-app mobile advertising campaigns, an industry first. | | | | | | by Todd Wasserman 20 May 2015 | | | | Look beyond industry icons to find new ways to build a brand. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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