Wednesday, 20 May 2015

M&S posts first rise in annual profits in four years; Viacom launches commercial innovation group; Coca-Cola speaks out about 2022 World Cup

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Daily News 20th May
M&S posts first rise in annual profits in four years M&S posts first rise in annual profits in four years
20 May 15, Susie Bearne
Marks & Spencer has turned a new corner, reporting its first increase in profit since 2011.
Viacom launches commercial innovation group Viacom launches commercial innovation group
19 May 15, Arif Durrani
Viacom International Media Networks (VIMN), home to MTV, Nickelodeon, Comedy Central and Channel 5, has formed a commercial innovation group to help advertisers create customised, content-led digital and... read more
Magnum and Asos competition ad banned Magnum and Asos competition ad banned
19 May 15, Gurjit Degun
The ASA has banned an ad from Unilever and Asos, which promoted a competition that offered 25 winners a £5,000 Henry Holland dress, for being misleading.
Dave Bedwood to leave M&C Saatchi Dave Bedwood to leave M&C Saatchi
19 May 15, Maisie McCabe
Dave Bedwood, a creative director at M&C Saatchi, is to leave the agency in June.
Coca-Cola speaks out about 2022 World Cup migrant worker abuse Coca-Cola speaks out about 2022 World Cup migrant worker abuse
20 May 15, Shona Ghosh
Coca-Cola and Visa have spoken out against the human rights abuses taking place in Qatar, where hundreds of workers have died during construction work on the 2022 World Cup sites.
Droga5 creates dance music video trilogy for Paul Kalkbrenner Droga5 creates dance music video trilogy for Paul Kalkbrenner
20 May 15, James Swift
Droga5 New York has created a trilogy of music videos to promote T, the latest album from dance musician Paul Kalkbrenner.
Life after Mad Men: Rise of the holding company Life after Mad Men: Rise of the holding company
20 May 15, Carl Johnson
The scale of your resources pales in significance to the power of your ideas.
Literary insights - 5: Aphorisms On Love And Hate Literary insights - 5: Aphorisms On Love And Hate
20 May 15, Giles Hedger
Day five. Book five. Nietzsche reminds marketers they need to be unsentimental when conducting human analysis.
Asda must learn lessons from Walmart before the dark clouds settle permanently Asda must learn lessons from Walmart before the dark clouds settle permanently
20 May 15, Simon Hathaway
Asda must inject some emotion into the brand and not be quick to dismiss tactical sales gimmicks to turnaround its fortunes, argues Simon Hathaway, president and global head of retail experience at Cheil.
YouTube launches Greatest Ad poll for 10-year anniversary YouTube launches Greatest Ad poll for 10-year anniversary
19 May 15, James Swift
YouTube is asking users to vote on the greatest ad of the past decade as part of its ten-year anniversary celebrations.
Millie Mackintosh signs up as Britvic J20 Spritz ambassador Millie Mackintosh signs up as Britvic J20 Spritz ambassador
19 May 15, Sara Spary
Made in Chelsea star Millie Mackintosh has been unveiled as a brand ambassador for Britvic's new J20 Spritz soft drink.
Zoe Jones to head DCM marketing and insight Zoe Jones to head DCM marketing and insight
19 May 15, Gurjit Degun
Digital Cinema Media has promoted Zoe Jones, the marketing director, to marketing and insight director.
How Amazon is helping the high-street with its new 'Pass My Parcel' service How Amazon is helping the high-street with its new 'Pass My Parcel' service
19 May 15, Sarah Todd
The internet has revolutionised the way we shop, with bricks and mortar outlets losing out. But with the rising use of Click-and-Collect-style services, the high-street could be set for a renaissance,... read more
Morrisons rolls out TVC featuring supermarket staff Morrisons rolls out TVC featuring supermarket staff
19 May 15, Sara Spary
Morrisons has rolled out a new TVC to promote the return of its express checkout service featuring the supermarket's staff.



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