Wednesday 13 May 2015

Facebook's in-app search, online video, EasyJet Mobile Host, personalisation, online ads infographic

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Digital PM brought to you by The Wall 13th May
Facebook in-app search accelerates need for brands to invest in interesting content Facebook in-app search accelerates need for brands to invest in interesting content
13 May 15, Abbey Torrance
Facebook's new in-app search launch may help the platform stay relevant for users, says Abbey Torrance, digital account manager at global media agency Carat, but brands need to up the stakes on content.
13 May 15
Can online video truly be used as a direct response creative format?

(John Lewis) Recent years have seen the rise of internet video content companies and discussions...

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13 May 15
Infographic: What should the ultimate online ad look like?

Can online ad design choices impact conversion rates? A recent report from Rocket Fuel, A Guide...

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13 May 15
Three myths about personalisation

(Wikimedia Commons) Five years ago, many brands would have argued that personalisation isn't...

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13 May 15
The Daily Poke: Absolut-ly gripping

You probably associate Absolut with artistic expression, but did you know that it all began...

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More digital news
EasyJet launches Mobile Host iOS app to guide passengers through airports EasyJet launches Mobile Host iOS app to guide passengers through airports
13 May 15, Ben Bold
EasyJet has launched the Mobile Host app, which guides passengers through the airport process, tells them via their smartphone where to drop off their baggage, which gate to board their flight from and,... read more
London Live chief executive: 'We can't keep propping it up' London Live chief executive: 'We can't keep propping it up'
13 May 15, Arif Durrani
The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and... read more
Kia launches Channel 5 crime drama sponsorship Kia launches Channel 5 crime drama sponsorship
13 May 15, Omar Oakes
Kia Motors UK is to sponsor crime dramas broadcast on Channel 5 and 5USA with a series of tongue-in-cheek idents.
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