Media AM - SC Johnson awards $600M global media buying to PHD, plus Digital Shoreditch; YouTube; Google

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15th May 2015

SC Johnson awards $600M global media buying to PHD SC Johnson today chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group's PHD. Television should look up to the skies in 2015 Growth mustn't stand in the way of change, Nick Bampton outgoing leader of Channel 5 Sales writes. The TV industry can learn a lot from aviation about how to avoid turbulence in the future How magazines have turned over a new leaf From printed page to web page, the medium has been reinvented. Media must hold giants of tech industry to account, says Guardian's Jemima Kiss The rapid pace of changing technology and growing global importance of tech companies means it is more important than ever for the media to hold the industry to account, said the Guardian's head of technology. What I learned at Digital Shoreditch Adrian Gans, VCCP's innovation director, gives his impressions from the first week of Digital Shoreditch, a two-week event that unites technology, creativity and entrepreneurs. YouTube turns 10: ten ways YouTube changed the world This month YouTube celebrates its 10th anniversary and Saul Parker, insight and strategy director at Livity, in honour of this milestone, has looked at some of the ways that YouTube has changed the world. Google's first purpose-built driverless car hits public roads this summer Google's first designed driverless car will leave the company's test track this summer and make its debut on public roads. Collaborate on mobile and learn from annoying mistakes, IAB Mobile Engage hears Mobile advertising is being held back due to a disconnect between creative agencies, media agencies and clients, the IAB's Mobile Engage conference heard today. Dentsu Aegis buys John Brown Media with view to boosting programmatic, native capabilities Dentsu Aegis Network has bought celebrated content agency John Brown Media for an undisclosed sum. Mobile media is changing behaviours, says Twitter's Dara Nasr Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today. Media business rankings 15 May 2015: MediaCom enters straight into number one after winning Tesco. Is Viacom's deal with Sky good for the TV sector? How would the move affect Channel 4 and the wider ad sales marketplace, Arif Durrani and Gurjit Degun ask. Things we like: Channel 4 at the Baftas, online growth and The Week Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business My Media Week: Mark Henson This week, Mark Henson, head of business development, Primesight, finds a lot of love for 96-sheets but is reminded that clients see audiences, not formats. Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. Primesight promotes Chris Forrester to managing director Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director. Media leaders react to Verizon buying AOL Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained? Standard on track for profit boost ESI Media's group chief executive, Steve Auckland, has made his presence felt during his first few months, but the tough northerner has his eyes on a significant milestone. Tim Armstrong: 'Huffington Post will always be a cornerstone of AOL' Tim Armstrong, chief executive of AOL, has strongly denied reports there are plans to spin-off the Huffington Post following the group's sale to telecoms giant, Verizon. London Live chief executive: 'We can't keep propping it up' The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and placed under "constant review". Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Sales Executive , IDEX £22,000-£26,000 depending on experience + good commission and bonus potential, South London Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Team Leader- UK media research , DWPub Competitive, London (Greater) Programmatic Account Manager , Aspire £35000 - £40000 per annum + OTE, London

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