Microsoft's digital media report, personalisation, William Hill's VR project, Cancer Research's mobile games

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Microsoft launches digital media report for advertisers 12 May 15, James Swift Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community. 12 May 15 The Daily Poke: Brrr-itos A new way to eat ice-cream? About time too! Bring it on, Ben & Jerry's. The brand that's... read more 12 May 15 When does personalisation get too personal? (Intel Labs/Wikimedia Commons) New research from Accenture shows that 55% of consumers want... read more 12 May 15 Infographic: Can celebrity endorsements influence sales? (Walkers/Facebook) Celebrity endorsement has always been seen as a viable option for companies... read more 12 May 15 How virtual and augmented reality are changing brand experiences (Microsoft HoloLens/microsoft.com) Technology is connecting consumers to brands and each... read more 12 May 15 Breaking news: Reed Hastings predicts TV will be watched on TV screens in the future Visionary visionary, Reed Hastings, has repeated his not entirely disinterested vision for... read more More digital news Google admits its self-driving cars have been involved in 11 accidents 12 May 15, Ben Bold Google has admitted that its self-driving cars have been involved in 11 minor accidents while out on the road in the US, but stressed that the incidents were not the fault of the technology. William Hill rescues horse racing from millennial obscurity with virtual reality 12 May 15, Shona Ghosh Horse racing is a dying sport among millennials, according to William Hill's innovation chief, Jamie Hart. Cancer Research uses mobile games to transform research 12 May 15, Shona Ghosh Cancer Research has come up with an innovative way to boost its research efforts - ask millions of UK mobile gamers to help it analyse cell samples. Social media and political authority: What brands can learn 12 May 15, Josh Cook Social media has helped to erode the authority of political figures - something brands should learn from, says Josh Cook of media agency the7stars. Your smartphone now cures cancer, claims Childhood Eye Cancer Trust campaign 12 May 15, Kate Magee The Childhood Eye Cancer Trust (CHECT) has released a new film that parodies Apple ads and says smartphones can now cure cancer. Business Marketing Manager £36,000.00 - £42,000.00 London & Partners, London (Greater) Trail Category Marketing Manager £Competitive + Benefits Berghaus Ltd, Sunderland, Tyne and Wear Integrated Marketing Specialist- Leading Global B2B Business up to £35k + benefits ADLIB, Bath Avon Technical Project Manager £23000.00 - £25000.00 per annum Beyond The Book, Birmingham Brand Communications executive £20000 - £22000 per annum Source, London Sales and Marketing Director Circa £55,000 Glendale Horticulture, Fretherne, Gloucestershire Head of Communications £60000 - £65000 per annum Blue Skies Marketing Recruitment, Milton Keynes Senior Account Director (SAD) Up to £60k createselect, London (Greater) Snr Designer- Concept/Branding Up to £40k createselect, London (Greater) E-Commerce Manager £45000 - £55000 per annum + Benefits Better Placed Recruitment, Leeds See all jobs

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