YouTube takes over KitKat wrappers, Thetrainline.com extends agency review and Microsoft's digital media report for advertisers

View in web browser | Add to safe senders Daily News 12th May

YouTube takes over KitKat wrappers 12 May 15, Gurjit Degun KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign. Thetrainline.com extends agency review to media 12 May 15, Maisie McCabe Thetrainline.com, the online train tickets retailer, has expanded its agency review process to include media, which is held by Vizeum. Microsoft launches digital media report for advertisers 12 May 15, James Swift Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community. Cancer Research uses mobile games to transform research 12 May 15, Shona Ghosh Cancer Research has come up with an innovative way to boost its research efforts - ask millions of UK mobile gamers to help it analyse cell samples. Cardiff bus firm sparks sexism outcry with 'ride me all day' ads of topless models 12 May 15, Ben Bold A Cardiff-based bus company became the centre of a Twitter sexism storm when it ran a series of ads on the back of its buses featuring apparently topless models holding placards displaying the line "ride... read more Google admits its self-driving cars have been involved in 11 accidents 12 May 15, Ben Bold Google has admitted that its self-driving cars have been involved in 11 minor accidents while out on the road in the US, but stressed that the incidents were not the fault of the technology. Sainsbury's trials connected kitchens to understand 'promiscuous' shoppers 11 May 15, Shona Ghosh Sainsbury's will hook up one of its stores to a connected kitchen, housed at its new digital lab in London, as tries to get to grip with the modern shopper. Travelodge unveils £25m marketing investment and new strapline 11 May 15, Sara Spary Travelodge is ploughing £25m into an integrated marketing campaign as it seeks to show that the budget hotel provides "unbeatable value". Huggies delivers 3D printed ultrasound to blind mum-to-be 11 May 15, Sara Spary Nappy brand Huggies has created a 3D cast of an ultrasound scan for a blind mother, showing that the brand is "concerned about every moment between a mother and a son". Edelman UK appoints Mother's Matt Groves 11 May 15, Kate Magee Edelman UK has appointed Mother's Matt Groves to be managing director of digital. Africa's 'explosive growth' in adspend 11 May 15, Omar Oakes Boko Inyundo and Paul Rajput from law firm Lewis Silkin, fresh from last week's IAA Africa Rising Conference, explain why and how big brands are taking the continent seriously. B-Reel signs ad director Simon Cole 11 May 15, Gurjit Degun B-Reel, the production company, has signed Simon Cole for global representation. Could you be part of Marketing's Power 100 Next Generation? 11 May 15, Staff Marketing has kicked off a hunt for brilliant, young marketers to be part of its 2015 Power 100 Next Generation. Don't miss Trends Plus next week Presented by Brand Republic Insight From 19th-21st May Trends Plus will be exploring digital innovation and key growth trends occurring in marketing and technology in 2015. Planner Up to £45,000 + benefits collectivo, London (Greater) Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) See all jobs

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