Saturday, 23 May 2015

This week's most read news and best ad campaigns: X-rated Coco de Mer, Dave Bedwood leaves M&C Saatchi, Cadbury, D&AD

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Coco de Mer launches X-rated ad with Rankin and TBWA
by James Swift,
19 May 2015, 09:33AM
Coco de Mer launches X-rated ad with Rankin and TBWA
Coco de Mer, the lingerie and sex-toy retailer, has collaborated with TBWA\London and Rankin, the fashion photographer, to produce an X-rated campaign.
Dave Bedwood to leave M&C Saatchi
by Maisie McCabe,
19 May 2015, 03:45PM
Dave Bedwood to leave M&C Saatchi
Dave Bedwood, a creative director at M&C Saatchi, is to leave the agency in June.
Fallon introduces stuffed duck to launch Cadbury Puddles
by James Swift,
18 May 2015, 07:00AM
Fallon introduces stuffed duck to launch Cadbury Puddles
Cadbury is launching a soft-centred chocolate with an ad that features a stuffed duck tied to the front of a lorry.
Five black Pencils awarded at D&AD 2015
by Omar Oakes,
22 May 2015, 07:25AM
Five black Pencils awarded at D&AD 2015
Just five of the coveted black Pencils were awarded for creative excellence at last night's D&AD awards ceremony.
Wonga rebrands as 'transparent and responsible' lender after hiring Fold7
19 May 2015, 08:33AM
Wonga rebrands as 'transparent and responsible' lender after hiring Fold7
Wonga has launched a campaign to repair its controversial image and promote the brand as a responsible provider of short-term credit, after hiring Fold7 as its creative agency.
OneDog founder Pip Hatton dies aged 44
by Maisie McCabe,
18 May 2015, 08:03AM
OneDog founder Pip Hatton dies aged 44
Pip Hatton, the founder and chief executive of the creative recruitment agency OneDog, died at the end of April, aged 44.
Diageo and BBH end 15-year relationship
by Kate Magee,
21 May 2015, 03:16PM
Diageo and BBH end 15-year relationship
Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.
John Smith's launches first ad by Adam & Eve/DDB
by Maisie McCabe,
15 May 2015, 07:44AM
John Smith's launches first ad by Adam & Eve/DDB
John Smith's, the Heineken bitter brand, is kicking off a major new positioning this weekend, its first work since appointing Adam & Eve/DDB last year.
Cake and Havas Sports & Entertainment merge
21 May 2015, 08:00AM
Cake and Havas Sports & Entertainment merge
Havas is merging its brand entertainment shop Cake with Havas Sports & Entertainment in the UK to form a new agency with a combined turnover of £12 million.
BBH's Anna Vogt joins DLKW Lowe
by Gurjit Degun,
21 May 2015, 08:00AM
BBH's Anna Vogt joins DLKW Lowe
DLKW Lowe has appointed Anna Vogt, the strategy director and partner at Bartle Bogle Hegarty, to the newly created role of head of planning. She joins the agency with immediate effect.
WPP agencies scoop Legal & General brief
by Gurjit Degun,
21 May 2015, 08:00AM
WPP agencies scoop Legal & General brief
Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business.
Magnum and Asos competition ad banned
by Gurjit Degun,
19 May 2015, 04:15PM
Magnum and Asos competition ad banned
The ASA has banned an ad from Unilever and Asos, which promoted a competition that offered 25 winners a £5,000 Henry Holland dress, for being misleading.
Giffgaff drops agency model for collaborative approach
by Kate Magee,
21 May 2015, 08:00AM
Giffgaff drops agency model for collaborative approach
Giffgaff, the mobile network owned by O2, has changed the way it uses agencies as it seeks a more collaborative approach to ad campaigns.
Maserati seeks shop for SUV launch
by James Swift,
21 May 2015, 08:00AM
Maserati seeks shop for SUV launch
Maserati, the luxury-car manufacturer, is on the hunt for a creative shop.
Droga5 creates dance music video trilogy for Paul Kalkbrenner
by James Swift,
20 May 2015, 09:01AM
Droga5 creates dance music video trilogy for Paul Kalkbrenner
Droga5 New York has created a trilogy of music videos to promote T, the latest album from dance musician Paul Kalkbrenner.
Unilever calls Pears review
by James Swift,
21 May 2015, 08:00AM
Unilever calls Pears review
FMCG giant plots new campaign to revive one of the world's oldest brands.
P&G consolidates global shaving business into Grey
by Kate Magee,
20 May 2015, 12:42PM
P&G consolidates global shaving business into Grey
Procter & Gamble, the world's biggest advertiser, has consolidated the global creative work for its shaving brands from Omnicom's BBDO to WPP's Grey.
Sunshine hires first MD from Lost Boys
by James Swift,
18 May 2015, 07:30AM
Sunshine hires first MD from Lost Boys
Sunshine, a creative agency with clients including Skype and Baileys Irish Cream, has hired Lost Boys' Nadya Powell as managing director.
Record numbers of adlanders pass the IPA Foundation Certificate
by Kate Magee,
19 May 2015, 11:03AM
Record numbers of adlanders pass the IPA Foundation Certificate
More than 1,000 adlanders have passed the IPA Foundation Certificate, the highest number of distinctions and overall passes since the qualification launched in 2004.
Betfair to call £15m European media review
by Arif Durrani,
18 May 2015, 08:00AM
Betfair to call £15m European media review
Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena.
Isobar picks up Chambord social and digital brief
by Gurjit Degun,
18 May 2015, 06:00AM
Isobar picks up Chambord social and digital brief
Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch.
Viacom launches commercial innovation group
by Arif Durrani,
19 May 2015, 04:54PM
Viacom launches commercial innovation group
Viacom International Media Networks (VIMN), home to MTV, Nickelodeon, Comedy Central and Channel 5, has formed a commercial innovation group to help advertisers create customised, content-led digital and social campaigns.
MEC appoints first head of programmatic strategy
by Gurjit Degun,
20 May 2015, 11:13AM
MEC appoints first head of programmatic strategy
MEC has appointed Martin Beauchamp, a solutions engineer at AppNexus, as its first head of programmatic strategy.
The Co-operative Bank hires Havas Helia for CRM
by Kate Magee,
18 May 2015, 08:00AM
The Co-operative Bank hires Havas Helia for CRM
The Co-operative Bank has appointed Havas Helia to help develop its CRM strategy.
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Top Work Stories

Trevor Beattie and Andy Jex
21 May 2015, 08:00AM
Trevor Beattie and Andy Jex
Genius Gluten Free "animals" by Adam & Eve/DDB
19 May 2015, 08:30AM
Genius Gluten Free
Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment presents a world of animals as round as balloons.
Pick of the week: Genius Gluten Free, Adam & Eve/DDB
21 May 2015, 08:00AM
Pick of the week: Genius Gluten Free, Adam & Eve/DDB
Turkey of the week: Cadbury, The Story Lab
21 May 2015, 08:00AM
Turkey of the week: Cadbury, The Story Lab
BMW 3 Series "the driver's car since 1975" by FCB Inferno
18 May 2015, 08:30AM
BMW 3 Series
BMW's 3 Series is 40 years old and, to mark the occasion, FCB Inferno has created an outdoor and print campaign that does its best to whip up some nostalgia for the car range.
Ikea "there's no bed like home" by Mother
20 May 2015, 07:51AM
Ikea
Ikea is giving its "there's no bed like home" campaign another big push.
Subway "stay picky" by McCann London
21 May 2015, 08:30AM
Subway
Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date.
Huawei "school of pronunciation" by Dare
22 May 2015, 04:37PM
Huawei
Here's a neat piece of content for Huawei, the Chinese telecommunications company.
Dislife "more than a sign" by Y&R Moscow
21 May 2015, 02:46PM
Dislife
Y&R Moscow used holograms to stop able-bodied people parking in disabled spaces as part of a campaign for the charity Dislife.
World's talking about: Game Of Balls
21 May 2015, 08:00AM
World's talking about: Game Of Balls
In journalism, you learn to treat claims about "world firsts" with suspicion.
John Smith's "only ordinary by name" by Adam & Eve/DDB
20 May 2015, 12:49PM
John Smith's
John Smith's return to TV advertising introduces a new strapline but does not stray too far from the beer's roots.
Coors Light "do the Damme" by VCCP
14 May 2015, 09:05PM
Coors Light
Jean-Claude Van Damme returns to his mountain ice-bar in another ad for Coors Light.
Coco de Mer "x" by TBWA\London
20 May 2015, 05:00PM
Coco de Mer
Vogue and Grazia wouldn't feature Coco de Mer's racy new campaign by TBWA\London because of the "nipple count", according to Rankin, one of the directors.
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