| | | | | | Coco de Mer, the lingerie and sex-toy retailer, has collaborated with TBWA\London and Rankin, the fashion photographer, to produce an X-rated campaign. | | | | | | Dave Bedwood, a creative director at M&C Saatchi, is to leave the agency in June. | | | | | | Cadbury is launching a soft-centred chocolate with an ad that features a stuffed duck tied to the front of a lorry. | | | | | | Just five of the coveted black Pencils were awarded for creative excellence at last night's D&AD awards ceremony. | | | | | | Wonga has launched a campaign to repair its controversial image and promote the brand as a responsible provider of short-term credit, after hiring Fold7 as its creative agency. | | | | | | Pip Hatton, the founder and chief executive of the creative recruitment agency OneDog, died at the end of April, aged 44. | | | | | | Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house. | | | | | | John Smith's, the Heineken bitter brand, is kicking off a major new positioning this weekend, its first work since appointing Adam & Eve/DDB last year. | | | | | | Havas is merging its brand entertainment shop Cake with Havas Sports & Entertainment in the UK to form a new agency with a combined turnover of £12 million. | | | | | | DLKW Lowe has appointed Anna Vogt, the strategy director and partner at Bartle Bogle Hegarty, to the newly created role of head of planning. She joins the agency with immediate effect. | | | | | | Legal & General, the financial services group, has appointed the WPP agencies J Walter Thompson London, Wunderman and Mindshare to handle its creative and media business. | | | | | | The ASA has banned an ad from Unilever and Asos, which promoted a competition that offered 25 winners a £5,000 Henry Holland dress, for being misleading. | | | | | | Giffgaff, the mobile network owned by O2, has changed the way it uses agencies as it seeks a more collaborative approach to ad campaigns. | | | | | | Maserati, the luxury-car manufacturer, is on the hunt for a creative shop. | | | | | | Droga5 New York has created a trilogy of music videos to promote T, the latest album from dance musician Paul Kalkbrenner. | | | | | | FMCG giant plots new campaign to revive one of the world's oldest brands. | | | | | | Procter & Gamble, the world's biggest advertiser, has consolidated the global creative work for its shaving brands from Omnicom's BBDO to WPP's Grey. | | | | | | Sunshine, a creative agency with clients including Skype and Baileys Irish Cream, has hired Lost Boys' Nadya Powell as managing director. | | | | | | More than 1,000 adlanders have passed the IPA Foundation Certificate, the highest number of distinctions and overall passes since the qualification launched in 2004. | | | | | | Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena. | | | | | | Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch. | | | | | | Viacom International Media Networks (VIMN), home to MTV, Nickelodeon, Comedy Central and Channel 5, has formed a commercial innovation group to help advertisers create customised, content-led digital and social campaigns. | | | | | | MEC has appointed Martin Beauchamp, a solutions engineer at AppNexus, as its first head of programmatic strategy. | | | | | | The Co-operative Bank has appointed Havas Helia to help develop its CRM strategy. | | | | | | | Top Work Stories | | | | | | Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment presents a world of animals as round as balloons. | | | | | | | | BMW's 3 Series is 40 years old and, to mark the occasion, FCB Inferno has created an outdoor and print campaign that does its best to whip up some nostalgia for the car range. | | | | | | Ikea is giving its "there's no bed like home" campaign another big push. | | | | | | Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date. | | | | | | Here's a neat piece of content for Huawei, the Chinese telecommunications company. | | | | | | Y&R Moscow used holograms to stop able-bodied people parking in disabled spaces as part of a campaign for the charity Dislife. | | | | | | In journalism, you learn to treat claims about "world firsts" with suspicion. | | | | | | John Smith's return to TV advertising introduces a new strapline but does not stray too far from the beer's roots. | | | | | | Jean-Claude Van Damme returns to his mountain ice-bar in another ad for Coors Light. | | | | | | Vogue and Grazia wouldn't feature Coco de Mer's racy new campaign by TBWA\London because of the "nipple count", according to Rankin, one of the directors. | | | | |
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