Asda hands content account to Hearst, Tesco ends Homeplus and EasyJet launches app to guide passengers through airports

View in web browser | Add to safe senders Daily News 13th May

Asda hands content account to Hearst Magazines UK 13 May 15, Kate Magee Asda has appointed Hearst Magazines UK to handle its content marketing after it ended its 16-year relationship with Publicis Blueprint. Tesco brings end to Homeplus with closure of six remaining stores 13 May 15, Ben Bold Tesco is to close its remaining Homeplus stores, leading to the loss of up to 450 jobs, as it continues to cut its struggling business down to the core. EasyJet launches Mobile Host iOS app to guide passengers through airports 13 May 15, Ben Bold EasyJet has launched the Mobile Host app, which guides passengers through the airport process, tells them via their smartphone where to drop off their baggage, which gate to board their flight from and,... read more JWT hires VCCP creative director for Shell and Nestlé 13 May 15, James Swift J Walter Thompson London has hired Marcus Woolcott, a creative director at VCCP, to work on its Shell and Nestlé accounts. Kia launches Channel 5 crime drama sponsorship 13 May 15, Omar Oakes Kia Motors UK is to sponsor crime dramas broadcast on Channel 5 and 5USA with a series of tongue-in-cheek idents. Lucozade to sponsor Big Brother and Celebrity Big Brother 12 May 15, Gurjit Degun Lucozade Energy, the Lucozade Ribena Suntory soft drinks brand, is to sponsor Big Brother and Celebrity Big Brother, the Channel 5 reality shows. London Live chief executive: 'We can't keep propping it up' 13 May 15, Arif Durrani The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered, as its chief executive admits it is has been ring fenced from the rest of the group and... read more Verizon buys AOL for $4.4bn 12 May 15, Maisie McCabe Verizon Communications, the US telecoms giant, has agreed to buy AOL in a deal expected to be worth $4.4 billion (£2.8 billion). Channel 4 behind 'synthetic human' robot stunt 12 May 15, Sara Spary Channel 4 has revealed it was behind a stunt promoting the sale of "synthetic humans" in London this week. McCann Erickson creatives join Bigdog 12 May 15, Gurjit Degun Bigdog, the shop created by the merger of Big Communications and Balloon Dog, the Mission Group agencies, has appointed Barrie Robinson and Tim Jarvis as creative directors. William Hill rescues horse racing from millennial obscurity with virtual reality 12 May 15, Shona Ghosh Horse racing is a dying sport among millennials, according to William Hill's innovation chief, Jamie Hart. Social media and political authority: What brands can learn 12 May 15, Josh Cook Social media has helped to erode the authority of political figures - something brands should learn from, says Josh Cook of media agency the7stars. Don't miss Trends Plus next week Presented by Brand Republic Insight From 19th-21st May Trends Plus will be exploring digital innovation and key growth trends occurring in marketing and technology in 2015. Planner Up to £45,000 + benefits collectivo, London (Greater) Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) See all jobs

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