Some of this week's most read features and opinions: selling advertising, Claire Beale, Dave Trott, The 3% Conference

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Selling advertising's bigger picture 21 May 2015, 08:00AM As the new AA chairman, James Murphy wants adland to prove how it is good for the economy, society and people. Don't shed a tear over the end of the Mad Men era by Claire Beale, 21 May 2015, 08:00AM A view from Dave Trott by Dave Trott, 21 May 2015, 08:00AM A woman's place... 21 May 2015, 08:00AM ...is not in ad agencies' creative departments, judging by how few of them are there. James Swift speaks with Kat Gordon, who is trying to change all that, and some female creatives who have made it to the top. Dentsu makes land-grab in content marketing war by Arif Durrani, 21 May 2015, 08:00AM As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups. What can Whittingdale do for adland? 21 May 2015, 08:00AM Generation K wants to make you rich for being good by Maisie McCabe, 21 May 2015, 08:00AM IAB closes the chapter on standalone mobile 21 May 2015, 08:00AM Speakers got nostalgic as Mobile Engage hosted its final year before joining the main Engage event. By Omar Oakes. Facebook's Instant Articles divides opinions in media 21 May 2015, 08:00AM While many publishers have signed up, some are concerned about losing ad revenues and data control. By David Benady. History of advertising: No 133: The Wheaties Quartet 21 May 2015, 08:00AM The plot quickens 26 March 2015, 08:00AM The best way to communicate is through the heart, not the head; by stirring passion and emotion rather than appealing to reason and logic. Enter the art of storytelling. By Tham Khai Meng. Trevor Beattie and Andy Jex 21 May 2015, 08:00AM What I learned at Digital Shoreditch by Adrian Gans, 15 May 2015, 10:20AM Adrian Gans, VCCP's innovation director, gives his impressions from the first week of Digital Shoreditch, a two-week event that unites technology, creativity and entrepreneurs. Why we're loving: Lizzie Mabbott, TV producer, WCRS 21 May 2015, 08:00AM Things we like: Boots, the FT and Trinity Mirror roadshows 21 May 2015, 08:00AM Things Campaign learned from speed dating with startups by Gurjit Degun, 19 May 2015, 08:39AM Collider, the company that invests in and supports startups, held a speed dating session with Ogilvy & Mather Group UK in London yesterday. Latest Jobs On-Air Creative / Creative Executive Very Competitive with excellent benefits, London (West), London (Greater) Senior Marketing Manager £50,000 - £60,000 per annum , Victoria, London (Greater) Social Media & PR Manager - Leading Online Brand £35000 - £45000 Per Annum Up to £45K + BENS, London Social Media Manager £40k, London Central Brand Client Partners - Leading Media Agency - Global Client £70000 - £80000 per annum + great benefits package, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.