Friday, 29 May 2015

Google I/O 2015, retailers on social, Instagram’s carousel ad platform, Digital Shoreditch 2015, Topshop’s Twitter powered arcade

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Digital PM brought to you by The Wall 29th May
Google I/O for marketers: 5 highlights from the tech giant's annual conference Google I/O for marketers: 5 highlights from the tech giant's annual conference
29 May 15, Ben Bold
Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing rounds up five salient points for marketers.
29 May 15
Six key elements to retailer's social media success

(TK Maxx/YouTube) Retailers are flocking to social media, with spending on paid social media...

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29 May 15
Digital Shoreditch 2015: The Internet of Things

When I attended this year's Digital Shoreditch I wondered if it could live up to its...

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29 May 15
#FROW2025 part three – fashion tech trends to watch

In the final instalment of what the front rows of fashion shows will look like in 2025 in the...

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29 May 15
An idiot's guide to buying video programmatically

Programmatic is a very complex area and it's good to understand the key things to know...

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29 May 15
The Daily Poke: A swig of pig

A quick history lesson. Back in prohibition-era USA, deprived drinkers would have to endure...

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More digital news
Instagram to roll out carousel ad platform Instagram to roll out carousel ad platform
29 May 15, Gurjit Degun
Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.
Topshop reimagines shopping as fashion playland with Twitter powered arcade Topshop reimagines shopping as fashion playland with Twitter powered arcade
29 May 15, Sara Spary
Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats' vending machine.
Campaign Viral Chat: Pizza Hut spoof takes top spot Campaign Viral Chat: Pizza Hut spoof takes top spot
29 May 15, Gurjit Degun
Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.
Virtual reality meets crazy car stunts in gleeful dystopian Castrol viral Virtual reality meets crazy car stunts in gleeful dystopian Castrol viral
29 May 15, Unruly
Social video expert Unruly reviews the latest viral by Castrol.
Five tips for successful vlogger marketing Five tips for successful vlogger marketing
29 May 15, Alice Aldridge
The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.
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