Political parties pitch to adland, the death of the election poster, Trott on Protein World, UKIP, We Are Social, Miu Miu, copywriting, Havas, Net-A-Porter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news What to expect when you're electing by James Swift and Maisie McCabe, 06 May 2015, 11:15AM Polling day is upon us. For those still undecided, James Swift and Maisie McCabe break down the election manifestos, and the main parties explain why they deserve your vote. The death of the election poster? by Kate Magee, 06 May 2015, 10:51AM Ad experts Johnny Hornby and Benedict Pringle give their assessment of the current battleground and who is winning from an advertising perspective. Dave Trott on Protein World: Are you marketing ready? by Dave Trott, 06 May 2015, 11:44AM When I was young, doctors recommended protein powder for OAPs. UKIP forced to abort national poster campaign by Maisie McCabe, 06 May 2015, 11:28AM UKIP has turned to advertising in newspapers and on local paper websites in the run up to tomorrow's election, after having to abort plans for a national poster campaign. We Are Social expands to Shanghai by Gurjit Degun, 06 May 2015, 06:30AM We Are Social, the global social media agency, is opening a Shanghai office, which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia. Miu Miu fashion ad banned for appearing to sexualise child by Omar Oakes, 06 May 2015, 07:24AM Miu Miu, the fashion brand, has had an ad that appeared in Vogue banned by the standards watchdog for appearing to present a child "in a sexualised way". Channel 4 to introduce client development lead roles by Gurjit Degun, 06 May 2015, 09:38AM Channel 4 is to build a team of four client development lead roles to help greater collaboration on TV marketing strategies. Copywriters' misery spells the end of an era by Debi Bester, 06 May 2015, 09:03AM Debi Bester, writer in residence at the Direct Marketing Association, reveals what copywriters really think. Havas UK revenue climbs 23% in Q1 by Omar Oakes, 06 May 2015, 10:16AM Havas' revenue grew by nearly 21 per cent to €469 million (£347.2 million) in the first quarter of the year, thanks to falling oil prices and a weaker Euro, while UK revenues climbed 23.1 per cent. Net-A-Porter to launch fashion social network by Gurjit Degun, 06 May 2015, 09:25AM Net-A-Porter, the luxury fashion site, is launching a fashion-focused social network. Weve reports 50% mobile customer boost following O2 deal by Gurjit Degun, 05 May 2015, 03:49PM Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefónica digital director. Fuller's offers free pints to tweeting Londoners by Kate Magee, 06 May 2015, 09:18AM Fuller's has launched a social media campaign that offers Londoners a free pint of London Pride. Carl Johnson on talent, data, and brilliant ideas by Staff, 06 May 2015, 08:00AM Carl Johnson, the global chief executive of ad agency Anomaly, holds up the facets of talent and the "trick" of identifying what it comprises. Gazing ahead to the media world of 2045 by Media Week at 30, 05 May 2015, 05:00PM It's been a wild 30 years, but wait till you see what's around the corner, says Paul Frampton, chief executive of Havas Media. Liberal Democrats launch Operation Manatee by Kate Magee, 05 May 2015, 01:08PM The Liberal Democrats have launched a digital ad blitz that borrows technology from Barack Obama's two successful US presidential election campaigns. PROMOTED CONTENT How transparency worked for McDonald's Presented by IPA The 'Our Food. Your Questions' platform, answered more than 20,000 questions in six months about the fast-food chain and its operations. Study: Branded communities boost sales by 20% by Douglas Quenqua 6 May 2015 The University of Michigan finds 'social dollars' really exist – but they're rarely spent by brands' biggest customers. The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Political parties lose out on voters sharing on 'dark social' by Shona Ghosh, 06 May 2015, 09:55AM Sainsbury's reports first loss in nearly 10 years at £72m by Ben Bold, 06 May 2015, 09:12AM Facebook teams up with IBM to develop greater personalisation for advertisers by Ben Bold, 06 May 2015, 09:14AM Skype told again by EU that name and logo too similar to Sky by Ben Bold, 06 May 2015, 07:55AM Latest Jobs Digital Manager £35000 - £40000 per annum + pension, Warrington Senior Media Officer £28000 - £30000 per annum, Stafford Marketing Executive - Events, London, £27k £23,000 - £27,000, London Internal Communications Executive - B2B, London, £25k £25000 per annum, Benefits: Excellent Benefits, London Front-End/Digital Designer Up to £32K, London More Jobs Latest Work 28 Too Many "it happens here" by Ogilvy & Mather 05 May 2015, 09:51PM Anti female genital mutilation charity, 28 Too Many, has released a print and outdoor campaign telling people that FGM is an issue that affects people in the UK and across Europe. International Fund For Animal Welfare "the sly ones" by J Walter Thompson 05 May 2015, 09:40PM The International Fund For Animal Welfare has released a print campaign hoping to put pressure on the next Government to strengthen the Hunting Act. Honda "feeling" by Wieden & Kennedy London 05 May 2015, 08:41AM Honda's ad for its new Civic model introduces a hyperrealistic world where engineers manipulate everything - down to individual drops of rain - to ensure drivers get the right feeling from their car. Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.