Friday 22 May 2015

YouTube’s new video ad feature, Pinterest, wearable tech, Netmums and Boots’ branded hub, Campaign’s viral chart, digital radio

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Digital PM brought to you by The Wall 22nd May
YouTube rolls out video advertisement feature YouTube rolls out video advertisement feature
22 May 15, Suzanne Bearne
YouTube has launched an ad product that allows viewers to shop from the video ads they are watching.
22 May 15
Pinterest misses opportunity to monetise the 'discovery' nature of its platform by denying 'Buy Button'

(Pinterest.com) According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest...

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22 May 15
Wristbands on tour

(Barclaycard.com) It's official, festival season is here and it's time to start compiling...

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22 May 15
The Daily Poke: When logos come clean

Companies can spend millions on carefully crafting their logos and slogans in the hope they...

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More digital news
Netmums partners with Boots to create branded content hub Netmums partners with Boots to create branded content hub
22 May 15, Sara Spary
Parenting site Netmums has partnered with Boots to create a branded hub on the site featuring parenting tips.
Campaign Viral Chart: True Detective trailer in number one spot Campaign Viral Chart: True Detective trailer in number one spot
22 May 15, Gurjit Degun
HBO's trailer for the second season of True Detective has made it to the top spot.
'Charlie bit my finger again': Delta Airlines taps into meme culture with quirky safety video 'Charlie bit my finger again': Delta Airlines taps into meme culture with quirky safety video
22 May 15, Sara Spary
Delta Airlines has scoured the best of the internet and showcased a host of famous figures in its latest on-board safety announcement.
Thriving digital listening opens up new opportunities Thriving digital listening opens up new opportunities
22 May 15, Simon Kilby
As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.
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