Wednesday 27 May 2015

Internet complaints overtake TV, P&G ad banned, Mullen Lowe Group, J&J, Stella Artois, YouTube, TfL

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Latest news
Internet ad complaints overtake TV for the first time
by James Swift,
27 May 2015, 11:32AM
Internet ad complaints overtake TV for the first time
Internet ads received more complaints than TV ads for the first time in 2014, according to the annual report from the Advertising Standards Authority and the Committee of Advertising Practice.
Procter & Gamble YouTube video banned
by Gurjit Degun,
27 May 2015, 09:21AM
Procter & Gamble YouTube video banned
The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.
Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different
by Douglas Quenqua,
27 May 2015, 09:55AM
Q&A: Mullen Lowe Group's chief Alex Leikikh on why this time will be different
Douglas Quenqua, Campaign US's editor-in-chief, catches up with Alex Leikikh, the new chief executive of the Mullen Lowe Group, on why Lowe has finally found its American sweetheart.
Johnson & Johnson reviews global media
by Gurjit Degun,
27 May 2015, 11:48AM
Johnson & Johnson reviews global media
Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK.
Stella Artois backs 70s-set Gallic thriller The Connection via film bursary
by Ben Bold,
27 May 2015, 09:20AM
Stella Artois backs 70s-set Gallic thriller The Connection via film bursary
Stella Artois has launched the second phase of its film bursary, endorsing a French-made gangster movie set in the criminal underbelly of 1970s Marseilles.
From window to shop: YouTube woos brands with ecommerce plans
by Jim Herbert,
27 May 2015, 09:37AM
From window to shop: YouTube woos brands with ecommerce plans
YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are watching on our TV sets.
TfL pledges to 'up its game' on digital ad revenue
by Gurjit Degun,
27 May 2015, 09:18AM
TfL pledges to 'up its game' on digital ad revenue
Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate.

From CEO to intern: how to get your ideas heard

by Andrew Benett
26 May 2015

Havas Worldwide's global CEO says newcomers should be prepared, strategic, anticipate skepticism, and stay open.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Consumer confidence at 8-year high says Nielsen but shoppers still 'pessimistic'
by Ben Bold, 27 May 2015, 09:52AM
Tesco trials mobile coupons to passing shoppers
by Shona Ghosh, 27 May 2015, 09:13AM
Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking
by Ben Bold, 27 May 2015, 08:30AM
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Latest Work

Shell "staying ahead of the fear" by Iris
27 May 2015, 11:43AM
Shell
Shell is squeezing more out of its "stay ahead" position, which launched last month with an expensive-looking cinema ad by JWT, with a series of log-form films about expert drivers who require premium fuel.
Tango "#TangoMyLove" by 101
27 May 2015, 07:21AM
Tango
Tango made its return to TV advertising after a two-year hiatus on Saturday, with a campaign that set out to wrong-foot the audience.
GE 'Time Upon A Once' by BBDO New York
26 May 2015, 05:07PM
GE 'Time Upon A Once' by BBDO New York
Ad shows how technology can change perspectives
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