Monday 18 May 2015

Betfair, Cadbury, Wacl, VisitEngland, The Co-operative Bank, Pip Hatton, John Brown Media, Lost Boys, Campaign Viral Chart

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Latest news
Betfair to call £15m European media review
by Arif Durrani,
18 May 2015, 08:00AM
Betfair to call £15m European media review
Betfair, the gambling site, is preparing a review of its £15 million media planning and buying business, currently handled by Arena.
Fallon introduces stuffed duck to launch Cadbury Puddles
by James Swift,
18 May 2015, 07:00AM
Fallon introduces stuffed duck to launch Cadbury Puddles
Cadbury is launching a soft-centred chocolate with an ad that features a stuffed duck tied to the front of a lorry.
Wacl launches tenth Future Leader's Award
by Omar Oakes,
18 May 2015, 11:05AM
Wacl launches tenth Future Leader's Award
Wacl, the women's advocacy club for the advertising and communications industries, is offering grants of up to £2,250 for role models identified through its annual award.
VisitEngland seeks agencies to show off the North
by Gurjit Degun,
18 May 2015, 06:30AM
VisitEngland seeks agencies to show off the North
VisitEngland, the tourism board, is looking for an agency to promote the North of England as a tourist destination for international visitors.
The Co-operative Bank hires Havas Helia for CRM
by Kate Magee,
18 May 2015, 08:00AM
The Co-operative Bank hires Havas Helia for CRM
The Co-operative Bank has appointed Havas Helia to help develop its CRM strategy.
OneDog founder Pip Hatton dies aged 44
by Maisie McCabe,
18 May 2015, 08:03AM
OneDog founder Pip Hatton dies aged 44
Pip Hatton, the founder and chief executive of the creative recruitment agency OneDog, died at the end of April, aged 44.
John Brown will pack creative clout in Dentsu Aegis stable
by Simon Labbett,
18 May 2015, 10:28AM
John Brown will pack creative clout in Dentsu Aegis stable
John Brown Media will help differentiate Dentsu Aegis, its new parent company, says Simon Labbett, the founder and creative director of Hometown.
Sunshine hires first MD from Lost Boys
by James Swift,
18 May 2015, 07:30AM
Sunshine hires first MD from Lost Boys
Sunshine, a creative agency with clients including Skype and Baileys Irish Cream, has hired Lost Boys' Nadya Powell as managing director.
Isobar picks up Chambord social and digital brief
by Gurjit Degun,
18 May 2015, 06:00AM
Isobar picks up Chambord social and digital brief
Chambord Black Raspberry Liqueur, the Brown-Forman Beverages drink, has appointed Isobar as its UK social and digital agency following a competitive pitch.
Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot
by Gurjit Degun,
15 May 2015, 01:46PM
Campaign Viral Chart: Huggies 3D-printed ultrascan makes top spot
Huggies has topped the chart by creating a 3D-printed ultrascan of a foetus for a blind mother.
Literary insights - 3: The Saga of Guunlaug Serpent-tongue
by Giles Hedger,
18 May 2015, 12:00AM
Literary insights - 3: The Saga of Guunlaug Serpent-tongue
Day three. Book three. The Saga of Guunlaug Serpent-tongue shows that successful brands must be likeable and credible.

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Why brands can't afford to ignore the US Muslim consumer

by John Goodman
18 May 2015

The president of Ogilvy Noor says young American Muslims are looking at more than just product when making purchase decisions.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

3 great ads I had nothing to do with: Stuart Outhwaite
by Brand Republic and Thinkbox, 18 May 2015, 10:32AM
McDonald's aims to offset negative perceptions in trust building campaign
by Sara Spary, 18 May 2015, 10:20AM
Adidas promises 'revolution' in new football franchise tease
by Shona Ghosh, 18 May 2015, 09:09AM
KFC creates music video for rappers Chip, Kano and Wretch 32 in a single lunch break
by Sara Spary, 18 May 2015, 07:49AM
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Latest Work

BMW "BMW 3 Series. The driver's car since 1975" by FCB Inferno
18 May 2015, 08:30AM
BMW
The BMW 3 Series is 40 years old and, to mark the occasion, the brand has released a nostalgic outdoor and print campaign.
Behr 'True to Hue' by Peterson Milla Hooks
by Adam Olson,
15 May 2015, 06:01PM
Behr 'True to Hue' by Peterson Milla Hooks
Company paints a picture of the impact of colors on our lives
HelloFlo presents 'The Period Fairy'
by Adam Olson,
15 May 2015, 05:40PM
HelloFlo presents 'The Period Fairy'
Quirky video for menstruation supply shop features snubbed mythical figure
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