Media AM - ITV on hunt for I'm A Celeb sponsor, agencies line up for Ancestry.co.uk media, ad industry voices approval of Whittingdale appointment

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14th May 2015

ITV on hunt for I'm A Celebrity... sponsor ITV is on the hunt for a new brand to sponsor I'm A Celebrity... Get Me Out Of Here! in a deal worth more than £2 million each year. Agencies line up for Ancestry.co.uk media Ancestry.co.uk is on the hunt for an agency to oversee its £6 million media planning and buying account. Ad industry voices approval of Whittingdale appointment Leading industry figures have described the new culture secretary, John Whittingdale, as "tough, challenging and fair" as he takes his place in the cabinet. Hickey takes MD role at Maxus UK Maxus UK, the WPP agency, has appointed Anna Hickey as the managing director. Bus ads don't need naked women to get noticed Another week, another misguided attempt to use a naked woman and inappropriate innuendo to sell something. This time, it's bus fares. The rise and fall of a media giant From humble beginnings, MediaWeek's former publisher Emap went on to become 'one of the most admired media companies in the world'. Here, Colin Morrison recalls how it got there, and the collapse that was to follow Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business My Media Week: Mark Henson This week, Mark Henson, head of business development, Primesight, finds a lot of love for 96-sheets but is reminded that clients see audiences, not formats. Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. Primesight promotes Chris Forrester to managing director Chris Forrester has been promoted to managing director of Primesight, from his previous role as commercial director. Media leaders react to Verizon buying AOL Verizon Communications has guaranteed the headlines with its $4.4 billion purchase of AOL, but what has the company with 100 million mobile customers gained? Latest blogs Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Media Sales Executive , SYLEX Recruitment Up to £18,500, London Cross-Media Strategist - Integrated Communications Agency , Ultimate Asset £70000 - £80000 per annum + Great Benefits Package, West End Creative Solutions Director - Sponsorships & Partnerships , Ultimate Asset £40000 - £50000 per annum + Great Benefits Package, West End Senior Account Manager - Travel Ad Tech platform , Ultimate Asset £40000 - £50000 per annum + bonus & great benefits, London Head of Global Media Planning - Client Side - Amsterdam , Ultimate Asset £70000 per annum + bonus + benefits + moving package, Amsterdam

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