Media AM - Thetrainline.com extends agency review to media, plus KitKat; Google; Microsoft

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12th May 2015

Thetrainline.com extends agency review to media Thetrainline.com, the online train tickets retailer, has expanded its agency review process to include media, which is held by Vizeum. YouTube takes over KitKat wrappers KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign. Google admits its self-driving cars have been involved in 11 accidents Google has admitted that its self-driving cars have been involved in 11 minor accidents while out on the road in the US, but stressed that the incidents were not the fault of the technology. Microsoft launches digital media report for advertisers Microsoft has coined three types of personality - ninja, pragmatist and ambidextrous - in a study of people's digital media habits aimed at the advertising community. John Whittingdale appointed culture secretary John Whittingdale MP has been made secretary of state for culture, media and sport in David Cameron's new government. Thirty years of metrics Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice Dozens of complaints made over 'ride me all day' bus ad Fifty complaints have been made to the advertising standards watchdog in response to a Welsh bus company's "ride me all day for £3" ads that featured a naked woman. We're moving with the masses It is no longer a case of 'build it and they will come', Clear Channel UK's Chris Pelekanou says. The landscape is being shaped by today's tech-savvy consumers Hot off the presses In the same year Media Week was born, Paul Hayes joined the industry selling special reports for The Times. He reflects on three decades in the business Women in media Sue Unerman commemorates 30 years in media by inviting her first boss, Christine Walker, to tea with her current one, Karen Blackett. They discuss with Tess Alps what life was like for women in a male-dominated industry. My Media Week: Nate Lanxon We join Nate Lanxon, senior editor, Bloomberg Media, who is fuelled by copious amounts of caffeine and sugar for the launch of Bloomberg Business Europe. Latest blogs Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Was the value of the election poster realised? As the dust settles on the 2015 General Election, Primesight's commercial director Chris Forrester focuses in on the real question of posters. Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Hooray for Hollywood: Film stars make welcome strides in TV ads Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. Advertising Manager , Formula Won circa £40k + uncapped comm + bens, London (Central), London (Greater) Senior Sales Executive , Formula Won £28k + excellent comm + bens, London (Central), London (Greater) Agency Sales Exec (Social Media/Digital) , Visual Voice Up to £40,000 per annum, London (Central), London (Greater) Planning Account Director - Tier one agency and clients! , Ultimate Asset £3000 - £45000 per annum + Excellent Benefits, London Creative Solutions Executive - Cross Media , Ultimate Asset £22000 - £25000 per annum + Benefits + Great Agency Culture, West End

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