Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking; consumer confidence at 8-year high; TfL pledges to 'up its game' on digital ad revenue

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Aldi overtakes Tesco in BrandZ Top 100 global brand value ranking 27 May 15, Ben Bold Aldi has beaten the once meteoric Tesco in BrandZ's Top 100 Most Valuable Global Retail Brands ranking, becoming the globe's 8th brand with a value of $11.7bn (£7.6bn). Consumer confidence at 8-year high says Nielsen but still shoppers still 'pessimistic' 27 May 15, Ben Bold Consumer confidence is at its highest point in eight years, according to Nielsen's Consumer Confidence Index, but the overall mindset of the UK consumers is still deemed "pessimistic" according to the... read more Tesco trials mobile coupons to passing shoppers 27 May 15, Shona Ghosh Tesco has been exploring how mobile might boost footfall and loyalty by sending coupons to consumers' smartphones as they walk past stores. TfL pledges to 'up its game' on digital ad revenue 27 May 15, Gurjit Degun Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate. Procter & Gamble YouTube video banned 27 May 15, Gurjit Degun The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication. Stella Artois backs 70s-set Gallic thriller The Connection via film bursary 27 May 15, Ben Bold Stella Artois has launched the second phase of its film bursary, endorsing a French-made gangster movie set in the criminal underbelly of 1970s Marseilles. Nominations open for the Hospital Club's h.Club 100 2015 27 May 15, Brand Republic staff The Hospital Club, the London private members club, has launched its annual search to find the most innovative, influential people working across the UK's creative industries. Pimm's launches weather activated OOH campaign 27 May 15, Gurjit Degun Diageo, the drinks giant, has launched a digital out-of-home campaign for Pimm's, which will activate when the weather reaches a temperature of 21 degrees. Former Apple CEO John Sculley on Steve Jobs, noble causes and creating the Pepsi Challenge 27 May 15, Charlotte Mceleny John Sculley, former Apple and Pepsi CEO, denies sacking Steve Jobs, relishes the moment Pepsi marketing surpassed Coca-Cola and believes established brands like McDonald's could never stand for a noble... read more Amazon on the hunt for social media agency 26 May 15, Gurjit Degun Amazon, the online retailer, is searching for an agency to handle social media activity for its clothing arm. Deputy editor Janine Gibson to leave the Guardian after 17 years 26 May 15, Arif Durrani Janine Gibson, editor-in-chief of the Guardian website and a deputy editor of Guardian News & Media, is leaving the publisher after 17 years, following her failed bid to replace outgoing editor-in-chief... read more Why short-form video creative is catnip to millennials 27 May 15, Max Pepe In order to win the coveted attention of millennials, savvy brands need to master the art of short-form video creative, writes Max Pepe, head of Clickwork7 From window to shop: YouTube woos brands with ecommerce plans 27 May 15, Jim Herbert YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are... read more Tango returns to advertising after two years with off-brand TV ad 26 May 15, James Swift Tango has returned to advertising after a two-year hiatus on Saturday with a deliberately sappy and off-brand TV spot. Watch: TBWA\London wins The Great Agency Bake Off 26 May 15, Georgina Brazier Agency bakers gathered in East London last week for The Great Agency Bake Off, which was won by TBWA\London for their chicken and chips cake. Why D&AD's first Black Pencil for Radio in 32 years is significant 26 May 15, Clare Bowen Last week's Black Pencil was important because it is a rare example of what can be done with radio, a medium not often taken seriously creatively. Literary insights - 9: Three Tang Dynasty Poets 27 May 15, Giles Hedger Day nine, book nine. Wang Wei's poetry reminds marketers that the basic human psyche has not changed all that much since eighth-century China. Digital Dilemmas: digital and technology investment 27 May 15, This month, our expert advises marketers to stay ahead by making some adjustments to their financial strategies How Data can solve your Content Marketing needs Presented by Brand Republic Insight Webcast - 11 June 3pm | Delve into the current media landscape as we take a no-nonsense look at what you should be measuring to inform your content marketing efforts. Sales Manager - Digital Marketing SAAS Circa £80k + Substantial Bonus and Benefits GoodEgg Digital, London (Central), London (Greater) Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands Senior Email Campaign Manager £50,000 to £60,000 Direct Recruitment, London (Central), London (Greater) Account Manager - Integrated Marketing Agency c £30,000 plus benefits and car allowance Stonor, Buckinghamshire Online Customer Experience Manager £35,000 plus retention bonus and excellent benefits FMCG Connect, Newark, Nottinghamshire See all jobs

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