Media PM - Trinity Mirror, Youth vs Traditional, Daren Rubins, CNN, MAA

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07th May 2015

Modal Britain is the new battleground for brands The politically aware, middle-income mainstream is the mass market that advertisers must tap into, Tony Regan advises. Is the gap between youths and traditional media widening? As the election reaches its crescendo, do young people prefer coverage from youth-oriented sites, Gurjit Degun asks. Rob Bradley joins CNN International Commercial CNN International Commercial has appointed Rob Bradley, the head of business operations at IDG UK, to the newly created role of head of digital advertising sales and data. Business should focus on feminine values, not quotas At the risk of being banned from Wacl events in perpetuity, it's time to face the truth: female equality in the workplace is the wrong start point. It's good to see more brands going down the Tube It is fitting that there has been lots of discussion about what sort of ads we want to see on the way to work over the past few weeks. MAA demands fair treatment for agencies during pitches The Marketing Agencies Association has called for marketers to give feedback to agencies within five working days after a pitch. Should the Protein World ad be banned? Social media is driving pressure on Millennial mums Millennial mums are rejecting traditional marketing clichés of the 'perfect mother' in response to the mounting pressure to live up to increasingly unobtainable ideals. MediaCom bags its grocer after a great Saturday job When Karen Blackett called a dozen senior executives into her third-floor office last Wednesday afternoon, the enormity of the occasion was almost too much to bear. Viacom seeks security in Sky Media/C5 deal With Sky Media running sales, Channel 5 should be able to put the Omnicom stand-off behind it, Arif Durrani writes. My Media Week: Nate Lanxon We join Nate Lanxon, senior editor, Bloomberg Media, who is fuelled by copious amounts of caffeine and sugar for the launch of Bloomberg Business Europe. Media Week celebrates 30 years in style Thanks to everyone who was able to attend Media Week's 30th anniversary celebrations last week and also to our wider support of well-wishers. Latest blogs Cinema advertising is at the top of its game Last month's AA/Warc report stated that UK advertising spend grew by 5.8% in 2014, its highest rate since 2010 and for cinema even more exciting times lie ahead, says Karen Stacey, chief executive of Digital Cinema Media (DCM). Hooray for Hollywood: Film stars make welcome strides in TV ads Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish. What influence have newsbrands had in the 2015 General Election? With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports. Election 2015: Where do people get their news? With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE) Account Manager , Formula Won £24k + excellent uncapped comm, London (Greater) Senior DP Analyst - SPSS (syntax) , Lipton Fleming £25000 - £40000 per annum, London Digital Account Manager , Haymarket Media Group Dependent on Experience, plus commission, Teddington (City/Town), London (Greater) Team Leader- UK media research , DWPub Competitive, London (Greater)

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