Rowntree's to sponsor Film4, Adidas under fire and Starcom MediaVest appointment

View in web browser | Add to safe senders Daily News 8th May

Rowntree's to sponsor Film4 08 May 15, Gurjit Degun Rowntree's, the Nestle sweets brand, is to sponsor the 9pm film on Film4 every day after signing a seven-figure deal with Channel 4 for a year. Adidas 'no longer' a trendsetter, say critics 08 May 15, Shona Ghosh Adidas has come under fire from its investors who say the brand no longer has the nous to catch up with rivals Nike and Under Armour. Starcom MediaVest hires Marcus Brown to lead EMEA new business 08 May 15, Maisie McCabe Starcom MediaVest Group has appointed Marcus Brown, a former executive vice-president at Y&R, in the new role of global growth officer, EMEA. Forsman & Bodenfors test the 'organic effect' for supermarket campaign 08 May 15, James Swift Forsman & Bodenfors, the Swedish agency behind Volvo's "epic split" ad, has created a campaign for a Swedish supermarket chain, Coop, pushing the benefits of organic food. Justin Timberlake's Sauza 901 viral ad is pure comedy genius 08 May 15, Be On Social video experts Be On evaluate the latest viral campaign from Sauza 901. Watch: Creative agencies need to embrace programmatic, says Google 08 May 15, Georgina Brazier Patrice Harvey, the client development manager at DoubleClick talks us through what programmatic really is, how clients have been using it in campaigns and how agencies need to start engaging with their... read more House of Cards author talks politics in adland podcast 08 May 15, Omar Oakes Paul Bainsfair, the director general of the IPA, has launched a podcast series that features interviews with "interesting people" discussing advertising. Heineken launches 'prohibition era' craft cider for pleasure-seeking hipsters 08 May 15, Sara Spary Heineken has launched a new cider brand blended with spirits, as it looks to appeal to young digital natives who "don't follow the crowd", Marketing can reveal. What marketers can learn from Kim Kardashian (there are some learnings, honest) 08 May 15, Kate Nettleton With 28.8m Instagram followers, 30.4m Twitter followers, a net worth of $68m, an annual personal income of $28m and counting, and a game with revenues expected to exceed over $200m; Kim Kardashian's vital... read more Conservatives use optical illusion for anti-Farage ad 07 May 15, The Conservative Party has released a last-minute poster ad that uses an optical illusion to warn that a vote for UKIP will help Labour get into power. Rob Bradley joins CNN International Commercial 07 May 15, Gurjit Degun CNN International Commercial has appointed Rob Bradley, the head of business operations at IDG UK, to the newly created role of head of digital advertising sales and data. Barclaycard pulls payment bracelets and promises 'more permanent' replacement 07 May 15, Shona Ghosh Barclaycard will turn off its bPay payment bracelet trial at the end of this month and introduce a "more permanent" version. Boden embraces 'tradition' and 'rebellion' with 'New British' brand repositioning 07 May 15, Ben Bold Boden has revealed a new brand positioning of 'New British' and a campaign using the slogan 'All Hail New British', as the online and mail order fashion retailer seeks to leverage its international growth,... read more Social media is driving pressure on Millennial mums 07 May 15, Nicola Kemp Millennial mums are rejecting traditional marketing clichés of the 'perfect mother' in response to the mounting pressure to live up to increasingly unobtainable ideals. Technology should not be the preserve of the CTO 07 May 15, Dominic Mills In this digital marketing age, marketers must take a more active role in technology procurement, argues Dominic Mills, chief technology officer, digital agency Zone. How to use Online Reviews to deliver ROI Presented by Brand Republic Insight WEBCAST | 3 June 3pm BST - Discover how brands are currently using online reviews to deliver bottom line KPI's. Planner Up to £45,000 + benefits collectivo, London (Greater) Conversion Optimisation Manager - Fab Agency £Neg plus Bens GoodEgg Digital, South Bank/Central London Senior Account Executive £21,000 - £24,000 AF Selection, Manchester, Greater Manchester ACCOUNT DIRECTORS – Integrated/ATL/TTL/BTL/SP/Shopper/Retail – London – up to £50k £40k-£50k plus excellent benefits Judi Patton, London (Central), London (Greater) Sales Manager (CRM & Data) £85-£95K + commission Direct Recruitment, London (Central), London (Greater) See all jobs

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