Monday, 8 June 2015

Argos, marketing and social media, Apple, Campaign's Viral Chart, programmatic ad buying, J Walter Thompson

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Digital PM brought to you by The Wall 8th June
Argos: 'We want to be a digital retail leader' Argos: 'We want to be a digital retail leader'
08 June 15, Sara Spary
Mark Steel, digital operations director at Argos, spoke to Marketing at the Bazaarvoice Summit, about the step-change in its comms strategy, the business' transformation plan, targeting higher demographic... read more
08 June 15
Agile marketing: Nothing is more dangerous than doing nothing

Agility has become a bit of a buzz word in the industry and for good reason. We live in a world...

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08 June 15
Five reasons why good marketing has always been social

With almost three-quarters of us more likely to buy from a brand we follow on a social network...

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08 June 15
Rise of the machines: Put the customer at the heart to avoid being shut out by the smart inbox

We live in a digital age where the 'always on' consumer holds all the power. While the Mad...

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08 June 15
Infographic: Growing marketing opportunities

(Flickr/Judy van der Velden) The last 12 months have shown significant growth in the programmatic...

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08 June 15
The Daily Poke: Electric light orchestra

Blinded by the Light,   Shine a Light,   White Light/White Heat. Oh yes, let the light-themed...

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More digital news
How does Apple fare on social media with no Twitter profile? How does Apple fare on social media with no Twitter profile?
08 June 15, Staff
How does Apple - the tech firm with no core brand Twitter presence - fare on social media?
J Walter Thompson acquires minority stake in Turkey shop Wanda Digital J Walter Thompson acquires minority stake in Turkey shop Wanda Digital
08 June 15, Gurjit Degun
J Walter Thompson has acquired a minority stake in Wanda Digital, an independent agency in Istanbul.
Campaign Viral Chart: Coldplay and Game of Thrones spoof takes top spot Campaign Viral Chart: Coldplay and Game of Thrones spoof takes top spot
08 June 15, Gurjit Degun
A spoof for Red Nose Day US featuring behind the scenes footage of Coldplay creating Game of Thrones: The Musical, has hit the top of the chart.
The Caravan Club hitches to MBA for digital work The Caravan Club hitches to MBA for digital work
08 June 15, Omar Oakes
The Caravan Club has appointed MBA to handle its digital marketing as it devises an online strategy to target new caravan owners.
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