Tuesday, 2 June 2015

Lingerie brand runs optical illusion ads, Jim Hytner, McDonald's/MTV, Vinnie Jones, Buzzfeed, Ford, JCDecaux, Big Bang Theory

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Latest news
Lingerie brand provokes with raunchy optical illusion ads
by James Swift,
02 June 2015, 07:54AM
Lingerie brand provokes with raunchy optical illusion ads
Jane Pain, an Argentine lingerie brand, has dressed up elbows and other innocent body parts to look like bums and busts as part of a new print campaign.
IPG Mediabrands appoints Jim Hytner to global chief operating officer
by Arif Durrani,
02 June 2015, 09:24AM
IPG Mediabrands appoints Jim Hytner to global chief operating officer
Jim Hytner, the chief executive for the Mediabrands G14 region, has been promoted to the role of global chief operating officer.
McDonald's to sponsor MTV live events
by Kate Magee,
02 June 2015, 12:36PM
McDonald's to sponsor MTV live events
McDonald's has agreed to sponsor MTV's live music events this summer to promote the McFlurry.
Vinnie Jones stars in Kik e-cig ad
by James Swift,
02 June 2015, 11:56AM
Vinnie Jones stars in Kik e-cig ad
Vinnie Jones, the actor and former footballer, has become the first celebrity to endorse e-cigarettes on UK television, in an ad for Kik.
BuzzFeed hires Gravity Road's Digby Lewis
by Arif Durrani,
02 June 2015, 11:04AM
BuzzFeed hires Gravity Road's Digby Lewis
BuzzFeed continues to ramp up its commercial operation with the appointment of Gravity Road's Digby Lewis as director, brand strategy, Europe.
Toddler uses hands-free tailgate in Ford campaign for C-Max
by Gurjit Degun,
02 June 2015, 09:26AM
Toddler uses hands-free tailgate in Ford campaign for C-Max
Ford has created a campaign to promote its C-Max model as a family car featuring a toddler in a treasure hunt.
Lord Foster designs hi-tech bus shelters for JCDecaux in Edinburgh
by Omar Oakes,
02 June 2015, 09:51AM
Lord Foster designs hi-tech bus shelters for JCDecaux in Edinburgh
JCDecaux has installed bus shelters designed by Lord Foster and featuring interactive screens, across Edinburgh.
Hungryhouse.co.uk sponsors The Big Bang Theory
by Gurjit Degun,
02 June 2015, 09:53AM
Hungryhouse.co.uk sponsors The Big Bang Theory
Hungryhouse.co.uk, the takeaway food ordering site, is sponsoring The Big Bang Theory, the hit E4 comedy, in its first UK TV link-up.
City AM appoints Christian May as editor
by Omar Oakes,
02 June 2015, 08:48AM
City AM appoints Christian May as editor
City AM, the London business newspaper, has today appointed PR man Christian May as its new editor, after the surprise exit of David Hellier.
Dream Bingo sponsors new Channel 4 game show Benchmark
by Omar Oakes,
01 June 2015, 03:00PM
Dream Bingo sponsors new Channel 4 game show Benchmark
Dream Bingo, a gambling website, has paid a six-figure sum to sponsor Channel 4's new daytime game show hosted by Paddy McGuiness.
Literary insights - 12: How To Use Your Enemies
by Giles Hedger,
01 June 2015, 05:32PM
Literary insights - 12: How To Use Your Enemies
Day twelve, book twelve. Gracian's words promote, through its absence, the importance of emotional intelligence.

In Saudi Arabia, social media prompts culture change

by Brittaney Kiefer
2 June 2015

The conversation in the country is changing, and it is all happening online as Saudis leverage social to speak freely.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

What Google's Android Pay will mean for brands
by Dennis Jones, 02 June 2015, 10:37AM
Why FIFA's sponsors haven't quit
by Shona Ghosh, 02 June 2015, 10:01AM
Morrisons the only big four supermarket to see growth
by Shona Ghosh, 02 June 2015, 09:37AM
Vogueing: how Smirnoff is celebrating the LGBT subculture
by Shona Ghosh, 02 June 2015, 09:10AM
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Latest Work

Persil "teachers" by DLKW Lowe
01 June 2015, 01:21PM
Persil
Soap-powder ads never used to be thoughtful. At least, it never looked that way when some put-upon mother was solving a domestic emergency or Danny Baker was banging on doors.
Churchill "Churchill meets..." by WCRS
01 June 2015, 11:36AM
Churchill
Churchill, the insurer owned by Direct Line, is back on TV with new ads and a new brand position.
Pilgrims Choice "well chosen" by Karmarama
31 May 2015, 09:49PM
Pilgrims Choice
Workers in a Pilgrims Choice factory celebrate every time someone buys their cheese by dancing to some heavy bass music.
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