Media PM - The week's most read

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05th June 2015

Hostelworld launches skinny dipping ad during Game of Thrones Game of Thrones viewers will get an extra helping of flesh this evening as Hostelworld's new ad, which airs during the show, shows a group of travellers going skinny dipping. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams Trinity Mirror Solutions has taken on Emma Callaghan, a press account director at PHD, and Darren Coomansingh, an agency group director at Bauer Media, as group account directors. Laverne: from pop star to start-up The singer turned broadcaster is now a digital entrepreneur. But the site she has launched with Sam Baker is no celebrity vanity project, Maisie McCabe discovers. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. The effectiveness of content marketing uncovered People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing Association. Mondelez calls £1.2bn review Dentsu Aegis Network and SMG will go head-to-head for global media business. Instagram to offer better ad targeting and call to action options Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better. People spend eight hours a day consuming media, reports ZenithOptimedia Global internet use is set to grow by almost 12 per cent this year, with people spending more than eight hours a day consuming media, according to forecasts by ZenithOptimedia. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Marketing Manager Maternity Cover - lifestyle , Dragonfly Recruitment £28000.00 - £30000.00 per annum + Basic + Benefits + Bonus, City of London

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