Wednesday, 10 June 2015

Naked women ads appear on young child's smartphone game; C4 achieves break-even; How Apple will change the radio game with Beats 1

Daily News

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Daily News 10th June
Naked women ads appear on young child's smartphone game Naked women ads appear on young child's smartphone game
10 June 15, Omar Oakes
A porn website has been criticised for "irresponsible" ad placements after an image of seven naked women appeared on a children's smartphone game.
Channel 4 achieves break-even as revenue rises £30m to £938m Channel 4 achieves break-even as revenue rises £30m to £938m
09 June 15, Arif Durrani
Channel 4 has returned to profitability after two years of deficit, describing 2014 as creatively and financially one of its "strongest performances", despite underperforming the wider advertising market.
VCCP promotes Brimacombe to group CMO VCCP promotes Brimacombe to group CMO
10 June 15, James Swift
VCCP has promoted its group marketing director, Stephanie Brimacombe, to group chief marketing officer.
Fifth of WPP shareholders vote against Sorrell's £43m pay Fifth of WPP shareholders vote against Sorrell's £43m pay
09 June 15, Gurjit Degun
Around 20 per cent of WPP investors have voted against chief executive Sir Martin Sorrell's £43 million pay packet at today's annual general meeting.
How Apple will change the radio game with the Beats 1 network How Apple will change the radio game with the Beats 1 network
09 June 15, Edward Adoo
Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.
Guardian hires Starcom's Adam Foley in new strategic role Guardian hires Starcom's Adam Foley in new strategic role
10 June 15, Arif Durrani
Guardian News & Media (GNM) has appointed Adam Foley to the newly created role of commercial strategy director.
ASA bans five e-cigarette ads for appealing to under 18s ASA bans five e-cigarette ads for appealing to under 18s
10 June 15, Gurjit Degun
The Advertising Standards Authority has banned five ads by Hubbly Bubbly, the e-cigarettes company, for being irresponsible.
Amanda Mackenzie asks media owners to support Project Everyone Amanda Mackenzie asks media owners to support Project Everyone
10 June 15, Arif Durrani
Media owners have been asked to support a United Nations initiative to end extreme poverty and tackle climate change by 2030, in collaboration with Project Everyone.
Breakfast Briefing: McDonald's names new CMO, 120 health groups call for tobacco levy Breakfast Briefing: McDonald's names new CMO, 120 health groups call for tobacco levy
10 June 15, Ben Bold
Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at McDonald's appointment of a global CMO and comms chief to build a more... read more
Pinterest and Airbnb invite travellers to pin to win 'dream' holiday Pinterest and Airbnb invite travellers to pin to win 'dream' holiday
09 June 15, Ben Bold
Airbnb and Pinterest have invited travellers to create a 'pinboard' of their dream destination, detailing the activities they would participate in.
Channel 4 launches Commercial Growth Fund to attract new advertisers Channel 4 launches Commercial Growth Fund to attract new advertisers
09 June 15, Arif Durrani
Channel 4 has today launched a new Commercial Growth Fund, designed to open up advertising to companies currently not on television by offering payments through revenue share deals or taking equity stakes.
Media business rankings Media business rankings
09 June 15,
12 June 2015: Mindshare lands Facebook, climbing up the league in the process.
FCB hires Leo Burnett's Credle as global CCO FCB hires Leo Burnett's Credle as global CCO
09 June 15, James Swift
FCB Worldwide has hired Leo Burnett's Susan Credle as its new global chief creative officer.
Belfast Zoo takes delivery of critically endangered dragon Belfast Zoo takes delivery of critically endangered dragon
09 June 15, Kate Magee
Belfast Zoo has "taken delivery of a critically endangered dragon" as part of a stunt to promote Northern Ireland to millions of Games of Thrones fans worldwide.
The FA hires Adam & Eve/DDB to promote girls football The FA hires Adam & Eve/DDB to promote girls football
09 June 15, Maisie McCabe
The Football Association has kicked off a campaign to tackle and counteract discouraging images of girls' football and has hired Adam & Eve/DDB to develop it.
Nigel Clarkson becomes Weve managing director Nigel Clarkson becomes Weve managing director
09 June 15, Gurjit Degun
Nigel Clarkson, the commercial director at Weve, has been promoted to managing director following its sale to O2 last month.
Anarchy in the UK banking sector! Virgin sexes up money with Pistols themed cards Anarchy in the UK banking sector! Virgin sexes up money with Pistols themed cards
09 June 15, Sara Spary
Virgin Money has ramped up efforts to make finance more attractive with a Sex Pistols illustrated credit card.
How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content
09 June 15, Sara Spary
Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations.
HTC used Vine to capture drama of UEFA Champions League finals HTC used Vine to capture drama of UEFA Champions League finals
09 June 15, Ben Bold
Goal highlights from the Uefa Champions League semi-finals and finals have been reshot as short-form videos set in a scaled down football stadium and promoted on social platforms including Vine, in a campaign... read more



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