Syl Saller wins Marketing Society Leader of the Year, brands support blood donation campaign and Scrabble viral video

View in web browser | Add to safe senders Daily News 5th June

Diageo CMO Syl Saller becomes Marketing Society Leader of the Year 2015 05 June 15, Ben Bold Diageo chief marketing officer Syl Saller has won the coveted Marketing Society Leader of the Year 2015 trophy at last night's (4 June) awards ceremony, with judges recognising her marketing acumen and... read more Missing letters revealed as part of blood donation campaign 05 June 15, Kate Magee The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. Scrabble bridges global divide as it spells out language of love 05 June 15, Be On Social video experts Be On evaluate the latest viral campaign from Mattel Games. Sir Trevor McDonald stars in Vision Express ad 05 June 15, James Swift Sir Trevor McDonald, the veteran newsreader, makes his advertising debut in a TV spot for Vision Express. What marketers can learn from the art and science of negotiation 05 June 15, Martin Schweinsberg There is a fine line between making an offer and waiting to receive one, but the first-offer effect can bring with it many benefits, writes Martin Schweinsberg. Book review: Gamechangers helps brands focus on the 'why' 05 June 15, Ben Carter Ben Carter, marketing director of Notonthehighstreet.com, reviews Gamechangers by Peter Fisk. Institute for the future: mankind will soon be a race of 'gamers' 05 June 15, Sara Spary In the future, given the phenomenal growth in the number of people entertaining themselves via games, we could all be gamers. And brands need to tap into that opportunity. Three promises to 'make it right' with a Muppet and East 17 05 June 15, James Swift Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. Breakfast Briefing: Vodafone and Virgin Media merger mooted, Post Office campaign 05 June 15, Charlotte McEleny Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the discussions between Vodafone and Virgin Media for a potential merger,... read more Media360: Barclays has moved from 'sales pitch' to content 04 June 15, Gurjit Degun Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content. Media360: Seven lessons on great social video 04 June 15, Omar Oakes Katherine Hipwell, Red Bee Media's head of content strategy, and Michael Reeves, its business development director, revealed their seven tips for compelling online video content at today's Media360 conference. Media360: The Mirror has no plans for a paywall 04 June 15, Gurjit Degun Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief at Trinity Mirror. Media360: Consumers are 'bored of all the bullshit' 04 June 15, Omar Oakes Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference. Media360: Asda spent a lot of money shouting at customers 04 June 15, Gurjit Degun Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own brand at Asda. 6 clever optical illusion ads 04 June 15, Samantha Edwards Lingerie brand Jane Pain isn't the only company to use optical illusions in their ads. We found more campaigns which have used visual trickery to catch consumers' eyes. M&S Plan A in numbers: 10 stats outlining the retailer's CSR crusade 04 June 15, Ben Bold Marks & Spencer has published its latest Plan A Report, listing its sustainability achievements and plans. Here, Marketing lists 10 figures and stats that convey the impact of its CSR strategy. Strategy Director, 70k-90k + bens £70k-90k + bens Direct Recruitment, London (Central), London (Greater) Sales Manager - Digital Marketing SAAS Circa £80k + Substantial Bonus and Benefits GoodEgg Digital, London (Central), London (Greater) Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands Marketing Manager £35,000-£38,000 AOK Events Ltd, London (West), London (Greater) Business Marketing Manager & Business Marketing Executive £36,000.00 - £42,000.00 / £24,000.00 - £28,000.00 London & Partners, London See all jobs

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