The Wall > Very.co.uk's weather-targeted mobile ads, Google's 'buy button', digital campaigns to watch, social media infographic, advertising jargon-busting

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Very.co.uk mobile ad push promotes products based on local weather 01 June 15, Ben Bold Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based on the weather. 01 June 15 The Daily Poke: Does my app look big in this? "Darling, you look positively Cara Delevingne in those." Or, "Sweetie, you... read more 01 June 15 Digital campaigns to watch: Clarks, VisitBritain, Yahoo and Oxfam We live in the age of innovation. Companies often viewed as "traditional" in their business... read more 01 June 15 Infographic: The stats behind social media The Wall has come across a rather handy infographic this week delving into the stats behind... read more 01 June 15 Stop using the N(ative)-word Is there any other industry which uses as much jargon as the world of advertising? I don't... read more More digital news Microsoft's latest Cortana ad has almost 10,000 creative variants 01 June 15, Shona Ghosh Microsoft has created almost 10,000 versions of its latest billboard campaign creative in an effort to show off Cortana, its personal assistant built into Windows Phone. What Google's new 'buy button' means for brands 01 June 15, Alastair Dent Google is adding a 'buy button' to shopping ads on mobile search - but it's not just about boosting conversion, argues Alastair Dent, head of product strategy at iProspect UK. Is Amazon gearing up to launch a full food and drink range? 01 June 15, Sara Spary Ecommerce giant Amazon is reportedly looking to launch its own label range of food and drink products, a move that could significantly shake up the market. WATCH: are travel brands keeping up with the connected traveller? 01 June 15, Helen Hoddinott Big brands in the travel sector met last week to discuss the age of the 'connected' traveller and whether or not companies are keeping up with their tech savvy customers. Database Marketing Analyst up to £40,000 {my}dentist, Manchester, Greater Manchester Account Director £45000 - £50000 per annum The Great & The Good, West End Head of Digital Strategy £80 – 100k + bens Direct Recruitment, London (Central), London (Greater) Account Manager Competitive package Guinness World Records Ltd, London (Central), London (Greater) Senior Account Manager £30,000 - £35,000 AF Selection, Manchester, Greater Manchester Senior Strategist, 50k-70k + bens 50k-70k + bens Direct Recruitment, London (Central), London (Greater) Business Marketing Manager & Business Marketing Executive £36,000.00 - £42,000.00 / £24,000.00 - £28,000.00 London & Partners, London Business Marketing Manager £36,000.00 - £42,000.00 London & Partners, London (Greater) Digital Merchandiser Competitive + Benefits Argos, Milton Keynes, Buckinghamshire Senior Art Director Basic salary, great benefits and annual bonus LEGO Company LTD, Slough, Berkshire See all jobs

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