Saturday, 6 June 2015

This week's most read news and best ad campaigns: Mother appoints first ECDs, Mondelez calls global media review, Dave Buonaguidi

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Mother promotes Balarins to ECDs
by James Swift,
04 June 2015, 08:00AM
Mother promotes Balarins to ECDs
Mother London has pro­moted its husband-and-wife creative team, Hermeti and Ana Balarin, to executive creative directors.
Mondelez calls £1.2bn review
by Maisie McCabe,
04 June 2015, 08:00AM
Mondelez calls £1.2bn review
Dentsu Aegis Network and SMG will go head-to-head for global media business.
Buonaguidi takes CP&B London role
by James Swift,
04 June 2015, 08:00AM
Buonaguidi takes CP&B London role
Crispin Porter & Bogusky London has hired Dave Buonaguidi, the Karmarama founder, as its first chief creative officer.
'Unhealthily thin' model prompts ad ban for Yves Saint Laurent
by Omar Oakes,
03 June 2015, 09:01AM
'Unhealthily thin' model prompts ad ban for Yves Saint Laurent
A fashion ad for Yves Saint Laurent featuring a model that appeared "unhealthily underweight", has been banned by the ASA.
Warren named UK CEO of Mullen Lowe Group
04 June 2015, 08:00AM
Warren named UK CEO of Mullen Lowe Group
Richard Warren, the co-founder and chief executive of DLKW Lowe, has been promoted to the new role of UK chief executive at Mullen Lowe Group.
Lingerie brand provokes with raunchy optical illusion ads
by James Swift,
03 June 2015, 09:10AM
Lingerie brand provokes with raunchy optical illusion ads
Jane Pain, an Argentine lingerie brand, has dressed up elbows and other innocent body parts to look like bums and busts as part of a new print campaign.
Hostelworld launches skinny dipping ad during Game of Thrones
by James Swift,
01 June 2015, 06:00AM
Hostelworld launches skinny dipping ad during Game of Thrones
Game of Thrones viewers will get an extra helping of flesh this evening as Hostelworld's new ad, which airs during the show, shows a group of travellers going skinny dipping.
Engine rebrands social arm Jam as Deep Focus London
by Gurjit Degun,
04 June 2015, 08:00AM
Engine rebrands social arm Jam as Deep Focus London
Jam has rebranded as Deep Focus London.
R/GA hires Haworth as group creative director
by James Swift,
04 June 2015, 08:00AM
R/GA hires Haworth as group creative director
R/GA London has appointed AKQA's Phil Haworth to the new role of group creative director, head of campaigns.
Couple's sex shame football ad banned by standards watchdog
by Omar Oakes,
03 June 2015, 12:01AM
Couple's sex shame football ad banned by standards watchdog
A south London football club's cheeky viral video depicting a man and woman having sex on a pitch has been banned by the advertising regulator.
Missing letters revealed as part of blood donation campaign
by Kate Magee,
05 June 2015, 12:00AM
Missing letters revealed as part of blood donation campaign
The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation.
Martin Sorrell's £43m pay 'exceptionally high', says investor advisor
by Gurjit Degun,
01 June 2015, 12:14PM
Martin Sorrell's £43m pay 'exceptionally high', says investor advisor
Sir Martin Sorrell's £43 million pay award has been criticised by Institutional Shareholder Services, an investor advisor, for being "exceptionally high".
Paddy Power calls on Sepp Blatter to 'f**k off already'
by Gurjit Degun,
29 May 2015, 09:30AM
Paddy Power calls on Sepp Blatter to 'f**k off already'
Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.
Three promises to 'make it right' with a Muppet and East 17
by James Swift,
05 June 2015, 12:01AM
Three promises to 'make it right' with a Muppet and East 17
Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular.
OgilvyOne launches research lab to study customers
by Omar Oakes,
29 May 2015, 08:50AM
OgilvyOne launches research lab to study customers
OgilvyOne has launched a research lab dedicated to helping their clients better understand their customers.
Instagram to roll out carousel ad platform
by Gurjit Degun,
28 May 2015, 04:00PM
Instagram to roll out carousel ad platform
Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.
VCCP recruits W&K Portland's Matt Lever as creative director
by James Swift,
04 June 2015, 08:00AM
VCCP recruits W&K Portland's Matt Lever as creative director
VCCP has hired Matt Lever, a copywriter at Wieden & Kennedy Portland, as a creative director.
People spend eight hours a day consuming media, reports ZenithOptimedia
by Omar Oakes,
01 June 2015, 07:25AM
People spend eight hours a day consuming media, reports ZenithOptimedia
Global internet use is set to grow by almost 12 per cent this year, with people spending more than eight hours a day consuming media, according to forecasts by ZenithOptimedia.
Alzheimer's Research UK launches first TV ad featuring late Sir Terry Pratchett
by Gurjit Degun,
01 June 2015, 11:04AM
Alzheimer's Research UK launches first TV ad featuring late Sir Terry Pratchett
Alzheimer's Research UK has launched its first TV and cinema ad featuring the late Sir Terry Pratchett who died from the disease in March.
MediaCom on alert as VW reviews £2bn global media
by Omar Oakes,
01 June 2015, 11:17AM
MediaCom on alert as VW reviews £2bn global media
Volkswagen, the German car maker, has launched a review of its global media agency arrangements from 2017 onwards.
Agencies line up for Lionsgate media brief
by Gurjit Degun,
04 June 2015, 08:00AM
Agencies line up for Lionsgate media brief
Lionsgate, the film distributor, is reviewing its international media planning and buying business, currently handled by MEC.
Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams
by Gurjit Degun,
03 June 2015, 07:59AM
Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams
Trinity Mirror Solutions has taken on Emma Callaghan, a press account director at PHD, and Darren Coomansingh, an agency group director at Bauer Media, as group account directors.
Vinnie Jones stars in Kik e-cig ad
by James Swift,
02 June 2015, 11:56AM
Vinnie Jones stars in Kik e-cig ad
Vinnie Jones, the actor and former footballer, has become the first celebrity to endorse e-cigarettes on UK television, in an ad for Kik.

Top Work Stories

Darren Bailes and Mark Hunter
04 June 2015, 08:00AM
Darren Bailes and Mark Hunter
Persil "teachers" by DLKW Lowe
01 June 2015, 01:21PM
Persil
Soap-powder ads never used to be thoughtful. At least, it never looked that way when some put-upon mother was solving a domestic emergency or Danny Baker was banging on doors.
NYC Pride "Pride Month" by McGann Zhang
04 June 2015, 02:58PM
NYC Pride
McGann Zhang, an agency that launched in March with offices in Los Angeles and Beijing, has created an online film that aims to remind people that, in the past - and still in some places in the world - lesbian, gay, bisexual and transgender people co...
Pick of the week: Evian, BETC Paris
04 June 2015, 08:00AM
Pick of the week: Evian, BETC Paris
Jaguar "master plan" by Spark44
04 June 2015, 03:18PM
Jaguar
Tom Hiddleston, one of the stars of The Avengers, returns for another glossy Jaguar ad.
Harvey Nichols "fanatics wanted" by Adam & Eve/DDB
04 June 2015, 08:00AM
Harvey Nichols
Adam & Eve/DDB has lent its creative touch to a staff recruitment campaign for Harvey Nichols Birmingham.
Pilgrims Choice "well chosen" by Karmarama
31 May 2015, 09:49PM
Pilgrims Choice
Workers in a Pilgrims Choice factory celebrate every time someone buys their cheese by dancing to some heavy bass music.
World's talking about: Hotel.com's Facebook ads
04 June 2015, 08:00AM
World's talking about: Hotel.com's Facebook ads
An (almost) guaranteed way to grab people's attention and win plaudits from awards juries is to acknowledge constraints laid down by platforms such as YouTube and Facebook.
Churchill "Churchill meets..." by WCRS
01 June 2015, 11:36AM
Churchill
The insurer Churchill returns to TV with new ads and a new brand position.
Turkey of the week: WeSwap, Libertine
04 June 2015, 08:00AM
Turkey of the week: WeSwap, Libertine
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