Wednesday, 2 March 2011

Breaking news from Brand Republic - ITV, Ofcom, Coffee Nation, BT, Express Newspapers

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Latest news
ITV profits rocket 1044% to £286m
ITV profits rocket 1044% to £286m
by Maisie McCabe
02 March 2011, 08:16AM
ITV, the public service broadcaster, made a pre-tax profit of £286m in 2010, up a massive 1044% on its profit of just £25m in 2009, according to its preliminary results, out today.
Ofcom claims broadband speeds less than half advertised
Ofcom claims broadband speeds less than half advertised
by Sarah Shearman
02 March 2011, 09:39AM
Average broadband speed remains less than half of "up-to" speeds advertised by certain internet service providers (ISPs), according to broadcast regulator Ofcom.
Whitbread buys Coffee Nation for £60m
Whitbread buys Coffee Nation for £60m
by John Reynolds
02 March 2011, 09:09AM
Whitbread, the owner of Costa Coffee, has purchased the Coffee Nation chain for £59.5m, and is launching a new brand called Costa Express.
BT calls on public to plan the 'other' big wedding of 2011
BT calls on public to plan the 'other' big wedding of 2011
by Maisie McCabe
02 March 2011, 08:42AM
BT, the telecoms and TV provider, is offering the public the chance to plan the wedding of fictional couple Adam and Jane and star in their next ad, due to be aired in April to coincide with the Royal Wedding.
ASA censures Express for 'out of stock' toys promotion
ASA censures Express for 'out of stock' toys promotion
by John Reynolds
02 March 2011, 09:25AM
Richard Desmond's Express Newspapers has been rapped by the ASA for two campaigns it ran last year, after customers complained the promotional items on offer were out of stock.
Government eases marketing spend vetting rules
Government eases marketing spend vetting rules
by Gemma Charles
02 March 2011, 08:30AM
The Government has relaxed its controls on marketing by raising the monetary threshold at which departments must seek spending approval from the Cabinet Office.
Lucozade targets social media users via Spotify
Lucozade targets social media users via Spotify
by Loulla-Mae Eleftheriou-Smith
02 March 2011, 09:00AM
Lucozade Energy is partnering music-streaming service Spotify for an on-pack promotion targeting young users of social networks.
Communisis lands £10m contract for Everything Everywhere
Communisis lands £10m contract for Everything Everywhere
by Ed Owen
02 March 2011, 08:55AM
Everything Everywhere has handed Communisis the three-year contract for point of sale and direct marketing for the Orange, T-Mobile and Everything Everywhere brands, worth £10m per year.
Peter Werth revamps brand to tackle sales slump
Peter Werth revamps brand to tackle sales slump
by Gemma Charles
02 March 2011, 09:07AM
Peter Werth, the menswear label, has unveiled a comprehensive rebranding in a bid to address declining sales.
Paper Round (2 March) - Which clients are advertising in the national press?
Paper Round (2 March) - Which clients are advertising in the national press?
by Sarah Johnson
02 March 2011, 09:14AM
Travel companies launch their spring deals and newspaper readers are promised a brighter smile in today's press.
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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

Walmsley on Digital: The great value mashup

Services such as Aislefinder.com and wheretheladies.at add value for both brands and consumers.

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Also in the news
Dulux drops Euro RSCG from £60m global creative account
by Matt Williams, 01 March 2011, 11:30AM
Odeon climbs to top of BR app chart
by Daniel Farey-Jones, 01 March 2011, 02:30PM
Coca-Cola crafts pop song with online people power
by Ed Owen, 01 March 2011, 04:45PM
United Business Media takes £19m hit on The Publican
by Mark Banham, 01 March 2011, 03:06PM
Luxury men's style and culture mags hits shelves
by Katherine Levy, 01 March 2011, 03:20PM
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