Tuesday, 1 March 2011

Media PM - Channel 4 and UKTV, Sky Arts, Port magazine, Absolute Radio, Nuts and NME

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Media PM Bulletin
 
 
 
*   Latest News
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Jamie Oliver: presenting Jamie Does France
Channel 4 and UKTV net first joint sponsor
Maisie McCabe, 01 March 2011

Tropicana juice, has signed a major 10-month sponsorship deal that covers programming...

  
Sky Arts: signs sponsorship deal with Taylors of Harrogate
Sky Arts secures Taylors of Harrogate sponsorship
John Reynolds, 01 March 2011

Sky Arts has signed a 12-month sponsorship deal with Taylors of Harrogate...

  
Port: luxury men's magazine launches
Luxury men's style and culture mags hits shelves
Katherine Levy, 01 March 2011

A premium-priced men's quarterly magazine called Port will launch this week into...

  
Absolure Radio: publishes monthly app figures
Absolute Radio is first station to publish monthly app results
Maisie McCabe, 01 March 2011

Absolute Radio has pledged to release the number of active users its...

  
UK Census: targets young men
Census targets young men with ads in Nuts and NME
Katherine Levy, 01 March 2011

Magazine publisher IPC has created bespoke activity in Nuts and NME, brokered...

  
*   Also in the News
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Yell tests potential of digital outdoor media
Daniel Farey-Jones, 01 March 2011
United Business Media takes £19m hit on The Publican
Mark Banham, 01 March 2011
Industry sceptical as ASA's online rules kick in
Mark Banham, 01 March 2011
Newspaper readership figures make grim reading
John Reynolds, 01 March 2011
MediaCom promotes Ivan Fernandes to global social media director
Katherine Levy, 01 March 2011
 
 
Blogs & Forums
Latest Blog Entries
Google: a slow-mo train crash unfolding
Alan Mitchell

  If you enjoy the spectacle of massive train crash in slow-mo, then keep an eye on Google over...

The Health Lottery - good idea, terrible name
Jeremy Lee

Forgive me if I'm wrong, but I think the term 'health lottery' is one that is best known to describe...

Will WPP be celebrating on Friday?
Bob Willott

The observation that follows is not for the eyes of Omnicom - that solid and well regarded global group that...

Calm down dear, it’s only a commercial
TESS ALPS

Knickers are getting twisted again. The Rasputin-like myths around TV ad-skipping will not lie down and die.  If 'ad-skipping' is...

Changing the world 140 characters at a time
Ben Hughes

   It appears that social media has been something of a catalyst in the Arab world, playing a part in...

Is there much golf in the radio industry?
Jeremy Lee

Delighted to see that Gary Digby, so rudely defenestrated from the top sales job at ITV in January, has returned...

Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

 
 
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