Tuesday, 1 March 2011

Digital PM - Asos, BR app chart, Absolute Radio, Drinkaware, Yell, Fairtrade

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Digital PM
Latest news
Asos lets other retailers access customer base
Asos lets other retailers access customer base
by Ed Owen
01 March 2011, 10:38AM
Online fashion retailer Asos has launched a service that gives customers access to lines it does not carry, through a portal and combined social network.
Odeon climbs to top of BR app chart
Odeon climbs to top of BR app chart
by Daniel Farey-Jones
01 March 2011, 02:30PM
The new app from cinema chain Odeon has advanced three places to number one in this week's BR branded app chart.
Absolute Radio is first station to publish monthly app results
Absolute Radio is first station to publish monthly app results
by Maisie McCabe
01 March 2011, 02:38PM
Absolute Radio has pledged to release the number of active users its mobile apps have each month, as part of its push to increase accountability.
Drinkaware launches drink monitor app
Drinkaware launches drink monitor app
by Ed Owen
01 March 2011, 11:55AM
Charity Drinkaware has launched an app that helps drinkers monitor their alcohol intake and drink sensibly.
Yell tests potential of digital outdoor media
Yell tests potential of digital outdoor media
by Daniel Farey-Jones
01 March 2011, 10:45AM
Yell is tailoring its creative on Transvision video screens at railway stations to fit the destination and time of day, and deliver more relevant outdoor ads.
Fairtrade Fortnight digital drive seeks 'show offs'
Fairtrade Fortnight digital drive seeks 'show offs'
by Ed Owen
01 March 2011, 01:01PM
Wieden+Kennedy has developed a campaign called 'Show off your label' to support Fairtrade Fortnight, which started yesterday.
Intelligence

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Also in the news
MediaCom promotes Ivan Fernandes to global social media director
by Katherine Levy, 01 March 2011, 09:05AM
Industry sceptical as ASA's online rules kick in
by Mark Banham, 01 March 2011, 09:00AM
Brands cautious of iAd despite Apple rate-cut
by Ed Owen, 01 March 2011, 08:30AM
Think BR

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From the blogs
Will WPP be celebrating on Friday?
Bob Willott
28/02/2011
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
Online ads are brilliant
Jack Wallington
18/02/2011
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