Monday, 7 March 2011

Breaking news from Brand Republic - ShortList, Mazda, High street sales, BlackBerry, iCar

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Latest news
ShortList unveils fashion magazine ShortList Mode
ShortList unveils fashion magazine ShortList Mode
by Katherine Levy
07 March 2011, 08:53AM
ShortList Mode, the new bi-annual men's fashion magazine from the publisher of free titles ShortList and Stylist, will be unveiled to the public for the first time this evening across the UK.
Mazda unveils first brand-led marketing campaign
Mazda unveils first brand-led marketing campaign
by Alex Brownsell
07 March 2011, 09:30AM
Car manufacturer Mazda is launching its first brand campaign across Europe, focusing on its Japanese heritage.
High street sales grim in February
High street sales grim in February
by Ed Owen
07 March 2011, 08:57AM
Sales on the high street grew by just 0.3% in February, but should show signs of improvement in April, according to BDO's monthly High Street Sales Tracker.
RIM chief marketing officer resigns ahead of PlayBook launch
RIM chief marketing officer resigns ahead of PlayBook launch
by Sarah Shearman
07 March 2011, 08:49AM
Research in Motion (RIM), the Canadian owner of the BlackBerry mobile brand, is loosing its chief marketing officer Keith Pardy, according to reports.
Future looks to expand auto sector with iCar
Future looks to expand auto sector with iCar
by Staff
07 March 2011, 09:00AM
Future will launch its print and tablet magazine in May, iCar, which targets a new breed of motoring enthusiasts interested in "cutting edge cars".
Britons lie about weekend activities to impress
Britons lie about weekend activities to impress
by Loulla-Mae Eleftheriou-Smith
07 March 2011, 09:45AM
Travelodge, the budget hotel chain, is looking to harness the fact that Britons lie about their weekend activities in an attempt to impress others, to promote their weekend getaway offers.
G+J appoints Just Media's Walker as MD
G+J appoints Just Media's Walker as MD
by Arif Durrani
07 March 2011, 09:05AM
Gruner + Jahr, the European media powerhouse, has appointed Rob Walker as the new managing director of G+J's International Media Sales Office in London.
Paper Round (7 March) - Which clients are advertising in the national press?
Paper Round (7 March) - Which clients are advertising in the national press?
by Sarah Johnson
07 March 2011, 09:02AM
NatWest fills today's papers with ads highlighting its independent review while broadcasters promote tonight's TV.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

And they called it puppy love

The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD at Sunfish.

Â

Also in the news
Sorrell backs News Corp's attempts to buy Sky
by Arif Durrani, 04 March 2011, 03:10PM
Professor Green enrols for Alcatel One Touch launch
by Sarah Shearman, 04 March 2011, 02:50PM
Ford launches exclusive campaign across Microsoft portals and Xbox
by Sara Kimberley, 04 March 2011, 03:57PM
Asda forced into cider label change by alcohol watchdog
by Gemma Charles, 04 March 2011, 01:55PM
Advertising.com signs as headline sponsor of Revolution Awards
by Staff, 04 March 2011, 01:37PM
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