Digital PM - Skype, The Times, VW, B&Q, Samaritans, Nivea

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Skype debuts ad platform with Groupon and Visa by Staff 07 March 2011, 03:37PM Skype is to display advertising within its software for the first time and has announced a number of partnerships across the US and Europe to sell the platform. The Times paywall claims a 21% lift in brand recall by Arif Durrani 07 March 2011, 12:50PM Advertisers using News International's Times website have benefited from significant lifts in user engagement and brand recall, according to the results of a three-month qualitative and quantitative study by the publisher. Volkswagen readies email 'driving' campaign by Ed Owen 07 March 2011, 03:40PM Volkswagen will launch an email campaign later this week to promote its range of cars, using typography that encourages the viewer to scroll and steer the message across the screen. B&Q hosts UK's largest flashmob by Ed Owen 07 March 2011, 12:24PM Kingfisher-owned brand B&Q organised what it claims was the UK's largest-ever flashmob on Saturday, at events in all of its 330 stores. Samaritans extends support service to Facebook friends by Staff 07 March 2011, 02:11PM The Samaritans charity organisation is running a Facebook campaign which includes a direct link to the support service to allow UK users to get confidential help for their friends. Nivea prepares to celebrate 100 years by Loulla-Mae Eleftheriou-Smith 07 March 2011, 12:26PM Nivea has signed Rhianna to front a global marketing campaign that celebrates the brand's centenary. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news RIM chief marketing officer resigns ahead of PlayBook launch by Sarah Shearman, 07 March 2011, 08:49AM BBC appoints RKCR/Y&R and Karmarama to advertising roster by Matt Williams, 07 March 2011, 11:10AM We7 launches personalised radio mobile app by Sarah Shearman, 07 March 2011, 10:30AM Mazda unveils first brand-led marketing campaign by Alex Brownsell, 07 March 2011, 09:30AM 33 Digital to raise social media profile of Mintel by Nadirah Kaba, 07 March 2011, 08:35AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Will WPP be celebrating on Friday? Bob Willott 28/02/2011 Keeping safe and social Nick Stringer 25/02/2011 Calm down dear, it's only a commercial TESS ALPS 25/02/2011 Congratulations WPP - your share price has recovered to its 2001 level Bob Willott 21/02/2011 Online ads are brilliant Jack Wallington 18/02/2011 Latest jobs Senior Creative Team 65k each. Recruiter Mark Paine Recruitment Salary £65,000 each plus benefits Location South West London Consumer Research Manager - FMCG Recruiter Jarlett de Grouchy Salary £55000 - £60000 per annum + Benefits Location London TV Account Manager - Leading Westend Agency Recruiter Formula Won Salary £35k + benefits Location London Creative Designer Recruiter AF Selection Salary £20,000 Location Birmingham Ingredients Buyer Recruiter Jarlett de Grouchy Salary £45000 - £46000 per annum + car or car allowance + 15% bonus Location Hertfordshire Research & Insight Manager Recruiter Stopgap Salary £40000 per annum Location Bromley   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders