Monday, 7 March 2011

Marketing Daily - Why Blackberry's chief marketing officer quit; plus Green & Black's, Mazda, Nivea and the COI

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Blackberry marketing chief departure hints at tough times for RIM
George Nimeh,
07 March 2011
 

Consultant and Marketing contributor George Nimeh evaluates why Blackberry chief marketing officer...

Blackberry: chief marketing officer Keith Pardy has quit
 
 
RIM chief marketing officer resigns ahead of PlayBook launch
Sarah Shearman,
07 March 2011
 

Research in Motion (RIM), the Canadian owner of the BlackBerry mobile brand,...

Keith Pardy: chief marketing officer, Research in Motion (RIM)
 
 
COI departures continue as CEO Lund exits
Arif Durrani,
07 March 2011
 

Mark Lund, chief executive of the embattled Central Office of Information (COI),...

COI departures continue as CEO Lund exits
 
 
Green & Black's doubles marketing spend
John Reynolds ,
07 March 2011
 

Green & Black's, the organic chocolate brand, is doubling its marketing spend...

Green & Black's: press campaign targets foodies
 
 
Mazda unveils first brand-led marketing campaign
Alex Brownsell,
07 March 2011
 

Car manufacturer Mazda is launching its first brand campaign across Europe, focusing...

Mazda: launches first brand campaign across Europe
 
 
Nivea prepares to celebrate 100 years
Loulla-Mae Eleftheriou-Smith,
07 March 2011
 

Nivea has signed Rhianna to front a global marketing campaign that celebrates...

Rihanna: stars in Nivea's centenary celebrations (photo: PR Newswire)
 
 
 
Also in the News
 
High street sales grim in February
Ed Owen,
07 March 2011
 
B&Q hosts UK's largest flashmob
Ed Owen,
07 March 2011
 
BBC appoints RKCR/Y&R and Karmarama to advertising roster
Matt Williams,
07 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Brands beware: the Bribery Act could land you in trouble
Noelle McElhatton
 

As minnows Ireland thrashed behemoths England at the Cricket World Cup 2011 earlier this week, you can bet your bottom...

 
 
New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions
Ardi Kolah
 

 A new breed of 'professional entrants' to competitions and prize draws in the UK threatens to affect tens of thousands...

 
 
NABS with NOBS on
Steve Henry
 

The issue with Charlie Sheen is a complex one. But I think Frankie Boyle has the best handle on it....

 
 
 
 
 
 
Whitepapers
 
 
 
 
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