Thursday, 3 March 2011

DM Bulletin from Brand Republic - Kitcatt Nohr, American Express, census data, Dove Spa, Everything Everywhere

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Publicis buys Kitcatt Nohr to merge with Digitas
Publicis buys Kitcatt Nohr to merge with Digitas
by Matt Williams
03 March 2011, 08:00AM
Kitcatt Nohr Alexander Shaw, the UK-based direct marketing and digital agency, has been acquired by Publicis Groupe for an undisclosed sum.
American Express kicks-off search for direct agency
American Express kicks-off search for direct agency
by Sara Kimberley
03 March 2011, 08:00AM
American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.
Government targets UK brands in quest for census data
Government targets UK brands in quest for census data
by Gemma Charles
01 March 2011, 08:30AM
The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census.
Inferno lands Dove Spa creative brief
Inferno lands Dove Spa creative brief
by Campaign staff
03 March 2011, 11:55AM
Dove Spa, part of the Unilever Ventures group, has appointed Inferno as its lead advertising agency.
Communisis lands £10m contract for Everything Everywhere
Communisis lands £10m contract for Everything Everywhere
by Ed Owen
02 March 2011, 08:55AM
Everything Everywhere has handed Communisis the three-year production contract for point of sale, direct mail and print for the Orange, T-Mobile and Everything Everywhere brands, estimated at £10m per year.
Vauxhall rejects traditional media for Ampera launch
Vauxhall rejects traditional media for Ampera launch
by Alex Brownsell
03 March 2011, 10:30AM
Vauxhall has eschewed traditional media channels in favour of digital and social media for its forthcoming campaign, which will launch its highly-anticipated Ampera electric vehicle (EV).
CREATIVE STRATEGY: go Northwest my son?
CREATIVE STRATEGY: go Northwest my son?
by Simon Kershaw
03 March 2011, 12:20PM
When you're judging communications, does it help to be in the target audience? Normally, I would say yes because it short cuts the process of imagining the ad is directed at you and how you'd respond.
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