Marketing Daily - Starbucks launches posh coffee; plus Simon Cowell's marketing man, Stella Artois, Vauxhall, and chilled red wine

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View in web browser View text-only version   Breaking news from Marketing March 2011   Latest News   Starbucks unveils 'posh coffee' brand Gemma Charles, 03 March 2011   Starbucks has launched a premium coffee brand that is made from rare...     Profile: Mark Hardy, marketing director for Simon Cowell's SyCo Ed Owen, 03 March 2011   Mark Hardy oversees marketing for one of the entertainment industry's biggest successes...     Vauxhall rejects traditional media for Ampera launch Alex Brownsell, 03 March 2011   Vauxhall has eschewed traditional media channels in favour of digital and social...     Stella Artois invites online auditions for Cannes Film Festival Sara Kimberley, 03 March 2011   Stella Artois is promoting its sponsorship of the Cannes Film Festival with...     Gallo readies chilled red wine for summer push Gemma Charles, 03 March 2011   E&J Gallo Winery is launching a red wine designed to be served...     Travel and tourism industry launches campaign for a 'Fair Tax on Flying' Loulla-Mae Eleftheriou-Smith, 03 March 2011   British Airways and Lastminute.com are supporting a campaign calling for a 'Fair...     Small marketing team, global remit Suzy Bashford, 03 March 2011   Is the fashion for smaller, 'global' marketing teams simply a ruse to...       Also in the News   Warner Brothers promotes top UK marketer to senior vice-president role Sarah Shearman, 03 March 2011   Adspend becomes key to price comparison sites' battle Sarah Shearman, 03 March 2011   Bud World Cup sponsorship drives AB InBev sales growth Gemma Charles, 03 March 2011   Crabbie's introduces diet and twist of orange variants Loulla-Mae Eleftheriou-Smith, 03 March 2011       Blogs & Forums   Latest Blog Entries   Western brands demonstrate their power in Asia Chris J Reed   Singapore's love of brands is never more apparent than when you walk into one of its many air conditioned malls...     Everything but Everything represents the brand Sue Unerman   Everything, but everything represents the brand - incomprehensible pricing structures by some companies in a sector therefore deliver a massive opportunity...     Labour No to AV campaign launches Gordon Macmillan   While the cross party No to AV campaign has been up and running for several months, Labour supporters now have...             Whitepapers     email Marketing Manager, GIM Recruitment £50k + Bonus & Bens, Central London Business Development Manager, London, Dynamic New Alliances £40K - £60K, Internal Communications Executive, Badenoch & Clark £200 - £230 per day, City of London Senior Creative Team 65k each., Mark Paine Recruitment £65,000 each plus benefits, South West London Account Planner - Broadcasting House - Digital, round8 £28k + benefits, London Digital Project Manager, Xchangeteam £23000 - £25000 per annum, Bristol SENIOR ART DIRECTOR, Creative Recruitment £40k, London Exhibitions Project Manager, Xchangeteam £40000 - £45000 per annum, Windsor Marketing Database Analyst, Xchangeteam £30000 - £33000 per annum, Weybridge Direct Marketing Analyst - 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