Friday, 4 March 2011

Marketing Daily - What marketers should know about News Corp/BSkyB; plus Unilever, Asda, Interflora, and Alan Titchmarsh

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Breaking news from Marketing
 
Breaking news from Marketing March 2011
 
Latest News
 
Licensing: Alan Titchmarsh ... Your brand goes here
Andy Fry,
04 March 2011
 

From MasterChef cookware to X Factor perfume, brands are jumping on the...
Alan Titchmarsh: developing a range of branded products
 
 
Unilever names Mathieu senior VP marketing
Loulla-Mae Eleftheriou-Smith,
03 March 2011
 

Unilever, the FMCG giant, has appointed Marc Mathieu to the role of...
Marc Mathieu: senior vice president of marketing at Unilever
 
 
What marketers need to know about the News Corp/Sky deal
Chris Locke,
03 March 2011
 

Chris Locke, UK trading director at Starcom MediaVest Group, considers what News...
Rupert Murdoch: approved full takeover of BSkyB
 
 
Gender marketing: Eyeing up the opposite sex
John Reynolds,
04 March 2011
 

Brands with specific gender appeal face a challenge to broaden their reach,...
Yorkie marketing: also appeal to girls
 
 
Most viewers claim not to be swayed by product placement
Ed Owen,
04 March 2011
 

New research from YouGov suggests product placement will not drive brand profile,...
Viewers' view: survey finds people generally indifferent to product placement
 
 
Advertising.com signs as headline sponsor of Revolution Awards
Staff,
04 March 2011
 

Advertising.com, the technology, data and insights arm of AOL Advertising, has signed...
WINNING at the Revolution Awards
 
 
 
Also in the News
 
Interflora plots TV return after 25-year hiatus
Sarah Shearman,
04 March 2011
 
Total relaunches loyalty programme
Ed Owen,
04 March 2011
 
Ocado sales rise 25% year on year
Ed Owen,
04 March 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
@madeupstats รข€" lessons from a Twitter account on the side
Andrew McCormick
 

Do you follow @madeupstats ? You should. It's wry and funny and here, for the first time, the person behind...
 
 
In Facebook we trust, or do we?
James Hirst
 

If a desirable brand establishes a bond of trust between itself and consumers then is a lack of respect a...
 
 
Digital media, rugby and gutless management
Hugh Salmon
 

If you don't know anything about rugby, it is a team game with 15 players a side. Two are 'centres'...
 
 
 
 
 
 
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