Friday, 4 March 2011

Digital PM - Ford, Professor Green, FT, Guardian, Advertising.com, Ocado, iCrossing

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Digital PM
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Ford launches exclusive campaign across Microsoft portals and Xbox
Ford launches exclusive campaign across Microsoft portals and Xbox
by Sara Kimberley
04 March 2011, 03:57PM
Ford has joined forces with Microsoft Advertising in an exclusive deal to promote its C-MAX people carrier to tech-savvy dads.
Professor Green enrols for Alcatel One Touch launch
Professor Green enrols for Alcatel One Touch launch
by Sarah Shearman
04 March 2011, 02:50PM
Alcatel One Touch, the mobile handset brand, has partnered with EMI Music artist Professor Green for the launch its the One Touch 802 handset.
FT turns to US for digital growth
FT turns to US for digital growth
by Maisie McCabe
04 March 2011, 02:30PM
The Financial Times is planning a TV advertising campaign in the US as it begins its next phase of digital growth, according to Ben Hughes, the brand's global commercial director and deputy chief executive.
Guardian fuels 'app war' with free trial lure
Guardian fuels 'app war' with free trial lure
by John Reynolds
04 March 2011, 03:22PM
The Guardian's new iPad app will be free-to-download for 90-days when it launches later this month, in an attempt to steal a march on rival tablet products from The Telegraph and the Daily Mail.
Advertising.com signs as headline sponsor of Revolution Awards
Advertising.com signs as headline sponsor of Revolution Awards
by Staff
04 March 2011, 01:37PM
Advertising.com, the technology, data and insights arm of AOL Advertising, has signed up as headline sponsor of the Revolution Awards 2011.
Ocado sales rise 25% year on year
Ocado sales rise 25% year on year
by Ed Owen
04 March 2011, 12:23PM
Internet grocer Ocado registered 24.7% year-on-year growth in sales in the three months to 20 February.
Think BR: If you can't make search pay, go back to first principles
Think BR: If you can't make search pay, go back to first principles
by Tom Jones
04 March 2011, 08:00AM
2010 was an unprecedented year for the diversification and development of paid search ads, writes Tom Jones, head of media, iCrossing.
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Also in the news
WPP focuses on digital as profits lift 29%
by Daniel Farey-Jones, 04 March 2011, 09:50AM
Five things you need to know about Chinese microblogging
by Stephy Liu, 04 March 2011, 08:28AM
Oxfam appoints Code Computerlove to digital account
by Sara Kimberley, 04 March 2011, 08:41AM
Facebook's valuation hits $65bn, rising 30% in six weeks
by Staff, 04 March 2011, 12:25PM
Indicia acquires social and search agency Make It Rain
by Mark Banham, 04 March 2011, 10:34AM
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From the blogs
Will WPP be celebrating on Friday?
Bob Willott
28/02/2011
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
Online ads are brilliant
Jack Wallington
18/02/2011
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