Thursday, 19 March 2015

Breaking news from Brand Republic - McDonald's, Publicis Groupe, Waitrose, DMG Media, BBH

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Brand Republlic
Daily News 19th March
McDonald's launches Golden Chances to celebrate 10-year Monopoly tie-up McDonald's launches Golden Chances to celebrate 10-year Monopoly tie-up
19 March 15, Charlotte Mceleny
McDonald's and Hasbro are celebrating their 10th year together by launching Golden Chances, the latest instalment of the pair's annual Monopoly competition that awards big prizes to the restaurant's customers.
Publicis opens global agency Blue 449 Publicis opens global agency Blue 449
19 March 15, Arif Durrani
Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.
Waitrose kicks off �25m ad review Waitrose kicks off £25m ad review
19 March 15, James Swift
Waitrose has kicked off a formal review of its �25 million advertising account after being dumped by Bartle Bogle Hegarty in January.
DMG hunts for media shop to replace SMG DMG hunts for media shop to replace SMG
19 March 15, Gurjit Degun
DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint.
BBH to scoop Strictly Come Dancing brief BBH to scoop Strictly Come Dancing brief
19 March 15, James Swift
The BBC is poised to appoint Bartle Bogle Hegarty to promote Strictly Come Dancing after the agency dazzled the broadcaster during an earlier pitch with a choreographed routine of its own.
Chris Perry takes UK CEO  role at Wunderman Chris Perry takes UK CEO role at Wunderman
19 March 15, Gurjit Degun
Wunderman has appointed Chris Perry, the joint chief executive at sister shop Fabric and a former joint chief executive at Razorfish, as its new UK chief executive, succeeding Mel Edwards.
Big brands are good at mainstreaming tech, says Tracey Follows on innovation Big brands are good at mainstreaming tech, says Tracey Follows on innovation
19 March 15, Charlotte McEleny
Ahead of Marketing's session on 'Innovation: Start-up State-of-Mind' at Advertising Week Europe on the 25 March, we asked futurist and Marketing columnist Tracey Follows about the difference between big... read more
From robots to Meerkat: Four key themes from SXSW 2015 From robots to Meerkat: Four key themes from SXSW 2015
18 March 15, Sarah Shearman
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest.
Brands should take the visual web seriously, says Facebook's EMEA boss Brands should take the visual web seriously, says Facebook's EMEA boss
18 March 15, Shona Ghosh
Nicola Mendelsohn, Facebook's EMEA chief, has laid out the company's vision for an immersive, visual-based web that makes communications easier in an increasingly frantic world.
Tate Gallery searches for ad agency Tate Gallery searches for ad agency
18 March 15, Gurjit Degun
Tate, the owner of Tate Modern and three other galleries, is looking for a creative agency.
Rowse awards BMB lead creative agency Rowse awards BMB lead creative agency
18 March 15, Gurjit Degun
BMB has picked up the �5 million ad account for Rowse, the honey and spread brand owned by Valeo Foods, without a pitch.



Trends Plus: Digital Innovation, Future Thinking & Growth Trends

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From 19th-21st May Trends Plus will explore the key growth trends occurring in marketing and technology in 2015.



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