| Publicis opens global agency Blue 449 | 19 March 15, Arif Durrani | Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. | | | | Waitrose kicks off £25m ad review | 19 March 15, James Swift | Waitrose has kicked off a formal review of its �25 million advertising account after being dumped by Bartle Bogle Hegarty in January. | | | | DMG hunts for media shop to replace SMG | 19 March 15, Gurjit Degun | DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint. | | | | BBH to scoop Strictly Come Dancing brief | 19 March 15, James Swift | The BBC is poised to appoint Bartle Bogle Hegarty to promote Strictly Come Dancing after the agency dazzled the broadcaster during an earlier pitch with a choreographed routine of its own. | | | | Chris Perry takes UK CEO role at Wunderman | 19 March 15, Gurjit Degun | Wunderman has appointed Chris Perry, the joint chief executive at sister shop Fabric and a former joint chief executive at Razorfish, as its new UK chief executive, succeeding Mel Edwards. | | | | | | | | | | | | | | | |
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