Media PM - Loaded closes, Group M retains Lloyds media and the week's most read

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27th March 2015

Attempts to revive Loaded fail, magazine to close after 21 years Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by publisher Simian Publishing. Group M retains £80m Lloyds media Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. Viacom to bring Breaking Bad to Freeview with Spike launch Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of Breaking Bad, next month. Tesco media review pits Initiative against MediaCom and ZenithOptimedia Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia. Google's European leader says viewing habits are 'changing dramatically' The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. My Media Week: Karen Stacey Karen Stacey has just about got her feet under the desk as chief executive of Digital Cinema Media (DCM), when Camelot briefs a last-minute campaign due on screen in less than 24 hours. SC Johnson begins £200m global media buying review SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business. 'Advertisers are snake oil salesmen', says Peter Oborne ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Agencies need to make more use of audience insight, says Mark Creighton The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. Sorrell is the undisputed master of riding two horses at same time During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. A manifesto for media buying Chris Locke, the UK trading director of Starcom MediaVest Group and managing director of ViVaKi, provides his manifesto for media buying. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. New Business Sales Manager , Aspire £35000.00 - £45000.00 per annum, London Key Account Executive , b3-media £25,000 + uncapped com + bens, London (Central), London (Greater) Sales Executive , b3-media up to £21,000 + com + benefits, Kent Display Sales Executive , b3-media £28,000 + com + bens, London (Central), London (Greater) Business Development Manager , b3-media £40 - 50k + uncapped com + bens ote £100k++, London (Central), London (Greater)

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