Media AM - SC Johnson begins £200m global media buying review, plus Daily Mail; Pearson; Martin Sorrell; Yannick Bolloré

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26th March 2015

SC Johnson begins £200m global media buying review SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business. Daily Mail's financial update confirms tough press market The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today. Advertisers slammed for treating older women as if they are invisible Brands have been criticised for relying on outdated stereotypes in marketing to women and ignoring older women completely in their marketing campaigns. Agencies line up for Pearson brand brief Pearson, the education and publishing company that owns the Financial Times, has been speaking to agencies about a brand campaign. Sorrell is the undisputed master of riding two horses at same time During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. Size isn't as important as being in the 'sweet spot', says Yannick Bolloré Yannick Bolloré, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe. My Media Week: Karen Stacey Karen Stacey has just about got her feet under the desk as chief executive of Digital Cinema Media (DCM), when Camelot briefs a last-minute campaign due on screen in less than 24 hours. The Daily Review Show from Advertising Week Europe 2015: Day Three Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Telesales Manager , Morgan Rutherford Associates upto £45K basic+commission, London (Greater) / London (East), London (Greater) / London (South), London (Greater) / London (W... Display Sales Executive Senior Sales Executive , Morgan Rutherford Associates upto £32K Basic+Commission, London (Greater) / London (Central), London (Greater) / London (West), London (Greater) Senior Sales Executive, Digital Platforms , Morgan Rutherford Associates upto £35K basic+commission, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Sales Executive - Mobile Advertising , Morgan Rutherford Associates £30K-£45k basic+commission, London (Central), London (Greater) Sponsorship Sales Assistant , Haymarket Media Group Depedning on experience, Teddington (City/Town), London (Greater)

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