Media AM - Twitter, Oxis Media, WPP, Walt Disney Animation, Gogglebox

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27th March 2015

Twitter hunts for UK marketer as it targets £180m ad revenues Twitter is on the hunt for its first consumer marketing lead in the UK as the local operation prepares its first foray into marketing activities as it hopes to double advertising revenues in 2015 to around £180 million. Oxis Media to roll out Jack FM brand across UK Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe. WPP's Martin Sorrell reconsiders strength of newspapers WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all. Disney chief on how the animation giant rekindled its creative spark Walt Disney Animation president Andrew Millstein warned an audience at Advertising Week Europe that success can extinguish "the creative spark", adding that risk-taking is a vital ingredient of creativity. Gogglebox stars encourage viewers to vote The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election. Google on Ad Week: big questions and rose tinted glasses The advertising industry looked the big questions in the eye at Ad Week Europe and did not blink, says Mark Howe, MD of agency sales, North & Central Europe at Google, though rose-tinted spectacles might have had to be removed at some points. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. Sorrell is the undisputed master of riding two horses at same time During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. Size isn't as important as being in the 'sweet spot', says Yannick Bolloré Yannick Bolloré, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Business Development Manager , Morgan Rutherford Associates £40K basic+commission, London (Central), London (Greater) Media Sales Executive , Formula Won £22k approx doe + uncapped comm OTE £12k plus, London (Central), London (Greater) Business Development Manager , Formula Won To £35k + OTE Uncapped £20k plus + bens, London (Central), London (Greater) Advertising Manager , Formula Won £35k + good comm, London (Central), London (Greater) Account Manager - Events , Formula Won To £35k doe + uncapped comm (40% plus) + bens, London (Central), London (Greater)

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