The Wall > Social media and the General Election, Kids Read Mean Tweets, online advocacy, YouTube stars, Tinder

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2015 General Election won't be the 'social election', says YouGov founder 24 March 15, Ben Bold YouGov founder Stephan Shakespeare has said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the 2015 General Election, while sharing his hunch... read more 25 March 15 The Daily Poke: A whisky that speaks to you When your whiskey starts sending you messages, you might think it's time to ease off... read more 25 March 15 Digital spotlight: Kids Read Mean Tweets A recent campaign from The Canadian Safe School Network mimicked US talkshow host's Jimmy... read more 25 March 15 How both brands and employees can benefit from online advocacy For most organisations, regardless of their size, social media engagement has become a fundamental... read more 25 March 15 How the cool digital generation connects with the world's oldest advertising medium You might think that if advertisers are going to break through to young, cool and fashionable... read more More digital news Oreo ad ban 'not a threat' to brands, says YouTube stars boss 25 March 15, Shona Ghosh Brands working with YouTube stars on product placement or endorsement should not see ad bans on YouTube as a threat, according to the site's head of brand propositions, Derek Scobie. How advertisers can embrace online shopping 25 March 15, Dan Wright One trend popping up at London's Advertising Week Europe is the emphasis brands and agencies are putting on e-commerce ads, writes Dan Wright, director at Amazon Media Group Europe. Brands need to cultivate a new kind of love in the Tinder age 25 March 15, Sara Spary Brands need to keep up with the "Tinder mentality" of the digital age and balance the need for both "deep love" and transactional "quickies". Livestream: Unilever, Red Bull and Grazia innovators talk 'Start-up State of Mind' at 4pm 25 March 15, Join us here at 4pm today for the livestream of the Marketing Ad Week Europe event on 'Innovation: Start-up State of Mind' alongside the innovators behind Unilever, Red Bull and Grazia. Six Marketing lessons from #ThisGirlCan 25 March 15, Nicola Kemp #ThisGirlCan marks a new era of brand campaigning, writes Nicola Kemp. Communications Designer £20,000-£25,000 per annum Bluemarlin, London (Central), London (Greater) Middle-weight Designer £30,000 - £40,000 per annum Bluemarlin, London (Central), London (Greater) New Business Executive £20,000-£25,000 per annum Bluemarlin, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... DIGITAL GROUP ACCOUNT DIRECTOR – c. £65k (plus benefits) c. £65k Judi Patton, London planner > ATL, COMMS & STRATEGY, AWARD-WINNING AGENCY Up to £45,000 collectivo, London (Greater) Communications Designer £20000 - £30000 per annum Blue Skies Marketing Recruitment, London INTEGRATED DESIGNER - AGENCY - LONDON - £35-45k £35000 - £45000 per annum Salt, London Digital Marketing Manager up to £50k plus car & bonus Premier Consultants, London (Greater) Junior Researcher £16000.00 - £20000.00 per annum Tomorrow Recruitment, West London See all jobs

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