Media AM - Publicis opens Blue 449, plus DMG; a manifesto for global media agencies; Costa Coffee; media business rankings

	View in web browser Add to safe senders list

19th March 2015

Publicis opens global agency Blue 449 Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. DMG hunts for media shop to replace SMG DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint. A manifesto for global media agencies Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. Costa Coffee sponsors Magic Radio breakfast show Costa Coffee is sponsoring the Magic Radio breakfast show, Magic In The Morning, and using polls to pit competing products against each other. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Media business rankings 20 March 2015: Carat is a new entry after landing Halfords. 'Rugby got in the way of a lot of things' Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency. My Media Week: Sophie Robinson This week, Sophie Robinson, creative director at Metro and head of Metro Story, explains why every media owner now needs to act like an agency and make friends in interesting places... MAA urges AB InBev agencies to strike over pitch practices The Marketing Agencies Association has called for a strike among agencies working for Anheuser-Busch InBev due to what it called "despicable pitch practices". Pitch perfect What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests. Beyond a joke The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter. Latest blogs The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Media Manager (UK & Nordics) , Media Square Recruitment £40,000 - £45,000 + Bonus + Benefits, London (Central), London (Greater) Head of Brand Partnerships , The Jamie Oliver Group Up to £75,000 + Pension, Healthcare and Bonus, London (North), London (Greater) Senior Account Manager- luxury publication , createselect Up to £35k plus bonus, London (Greater) International Marketing Executive , createselect up to £27k base plus bonus, London (Greater) B2B Content Editor / Content Specialist , Atwood Tate Competitive, doe, Central London

Manage Bulletins Unsubscribe