Comments 7 takeouts from #AWEurope + John Lewis, McDonald's and Ellie Goulding

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Marketing Daily , 27th March 2015

7 takeouts from #AWEurope John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea' 5 ways brands can embrace the power of the new visual influencers Ellie Goulding wouldn't do deal with Coke, says agent Brands must think like VCs and play with start-ups Consumers urged to ditch the selfie McDonald's serves burger-themed dog-coats and wellies in Big Mac 'lifestyle collection' The Daily Review Show from Advertising Week Europe 2015: Day Four Gun shoppers are shocked into abandoning their purchase at #GunsWithHistory fake store Google on Ad Week: big questions and rose tinted glasses Kevin Bacon and his 'big package' take gold for EE in this week's ad chart JOBS BOARD Brand Strategist , Girl Hub.Competitive , Africa (Kigali, Rwanda) Project Manager - Independent Agency -London - £28k-£35k , Fill Recruitment£28,000-£35,000 , London (Greater) Data & Analytics Director , Lipton Fleming£100000 - £120000 per annum + handsome benefits , London Creative Designer/Artworker , Creative Recruitment£25000 - £27000 per annum , City of London SENIOR ACCOUNT DIRECTOR - COULD BE PART TIME , Barker GravesUp to £50k plus bens , South West London close to transport links

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