The Wall > ASA vlogger guidelines, Tena Men viral campaign, useful wearable tech, Boris Johnson's tech and digital media grant, femvertising

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ASA calls for clearer guidelines between vloggers and brands 11 March 15, Gurjit Degun The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today's ISBA annual conference. 11 March 15 Let's not make 'femvertising' a permanent thing Femvertising – really? Seeping into our vocab at the end of late 2014, it's been used... read more 11 March 15 The Daily Poke: Technology on your mind How often have you been in an important meeting and wished you could calm yourself down to... read more 11 March 15 'Watch' what happens next with mobile engagement Less than six years ago mobile apps were in their infancy and many industry observers wondered... read more More digital news YouTube stars like Zoella earn more traffic than Vogue, Grazia and Glamour 11 March 15, Sara Spary Social media bloggers like Zoella are driving more traffic to their sites than traditional consumer media channels and brands need to wake up to the possibility of collaboration. Boris Johnson awards tech and digital media sectors £400,000 grant 11 March 15, Ben Bold Boris Johnson, the mayor of London, has awarded a £400,000 grant to fund 800 apprenticeships in London's digital, tech and media sectors over the next 15 months. Five genuinely useful wearable technology innovations 11 March 15, Shona Ghosh Despite wearable technology hitting the peak of its hype cycle, most consumers are still baffled by smartwatches and fitness bands. Google MD claims YouTube best platform for 'sight, sound and motion ever conceived' 11 March 15, Ben Bold YouTube has helped drive a "decade of democratisation" according to Google UK managing director Eileen Naughton and for brands is the "most effective brand building platform for sight, sound and motion... read more Tena Men campaign aims for viral success 11 March 15, James Swift Tena Men's latest ad introduces a spokesman who carries himself with the smooth and knowing confidence of Old Spice's Isaiah Mustafa, as he talks about urine leakage. planner > ATL, COMMS & STRATEGY, AWARD-WINNING AGENCY Up to £45,000 collectivo, London (Greater) Account Director £45-£55k based on experience + bonus, benefits … & the odd company jolly! BEcause Brand Experience, Ascot, Berkshire / SE1 Marketing Manager – Learners Up to £35,000 dependent upon experience UCAS, Cheltenham, Gloucestershire. Direct Marketing - Fundraising Circa £33,467 pa National Trust, Heelis, Swindon Senior Account Manager £32-40k+ rewards package (dependent on experience) Seed Marketing Agency, London (Central), London (Greater) SEO / SEM Specialist £20000 - £35000 per annum Recruitment Genius, Tunbridge Wells Senior User Researcher (+ excellent benefits) £50000 - £65000 Per Annum Digital Gurus, London Creative Strategist £40000 - £50000 per annum + great benefits Regan & Dean Recruitment Limited, West End National Sales Manager £50000 - £70000 per annum + OTE - £100-120k Adam Recruitment, City of London Web Optimisation Manager Negotiable Michael Page Digital, Bromley See all jobs

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