Tuesday, 24 March 2015

Breaking news from Brand Republic - Ad Week Europe delegates vote in favour of full service agency, plus Google; News UK; The Road to Rio; Yannick Bolloré

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Brand Republlic
Daily News 24th March
Ad Week Europe delegates vote in favour of full service agency Ad Week Europe delegates vote in favour of full service agency
24 March 15, Gurjit Degun
Delegates at Advertising Week Europe have voted in favour of bringing back the full service agency, following yesterday's session on the subject.
Google's European leader says viewing habits are 'changing dramatically' Google's European leader says viewing habits are 'changing dramatically'
24 March 15, Arif Durrani
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.
Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers
24 March 15, Arif Durrani
News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time.
The road to Rio: 500 days to go until the Olympics The road to Rio: 500 days to go until the Olympics
24 March 15, Nicola Kemp
Advertising Week Europe: day one round up Advertising Week Europe: day one round up
24 March 15, Staff
Campaign's deputy features editor, James Swift, joins Gemma Charles and Charlotte McEleny, the deputy editor and digital editor of Marketing respectively, to run through the first day of Advertising Week... read more
Size isn't as important as being in the 'sweet spot', says Yannick Bollor� Size isn't as important as being in the 'sweet spot', says Yannick Bolloré
23 March 15, James Swift
Yannick Bollor�, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe.
Innovation is marketing and R&D collaboration, says Diageo chief Innovation is marketing and R&D collaboration, says Diageo chief
24 March 15, Sara Spary
Louise Robinson, head of innovation at Diageo, has said the drinks giant is ramping up investment in marketing and NPD, as it seeks to drive a fifth of sales through "new innovation" by 2020.
In 2015 the big story for programmatic is brand, not performance In 2015 the big story for programmatic is brand, not performance
23 March 15, Charlotte McEleny
Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear.
'Don't drop strategy for tactics,' says former Labour spinner Alastair Campbell 'Don't drop strategy for tactics,' says former Labour spinner Alastair Campbell
23 March 15, Gemma Charles
Today's crop of leaders are becoming increasingly tactical and abandoning strategic thinking to their detriment, according to the former New Labour spin doctor Alastair Campbell.
'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising 'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising
23 March 15, Ben Bold
Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark.



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