1. Most read: Sorrell says the full service toothpaste is out of the tube
2. Talking point: Ex Machina dupes SXSW with Tinder native ad
3. On social: Snickers sends Clarkson a box of its nutty confectionary
4. What the others are saying: On The Sun's new election site
5. BR Recommends: Going behind the scenes of Wolf Hall at Ad Week
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