Media PM - The Guardian's revival under Andrew Miller, plus a marketer's guide to finding media value; Clear Channel; Facebook; Trinity Mirror

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12th March 2015

The Guardian's revival under Andrew Miller As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working. A marketer's guide to finding media value How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks. Justin Cochrane becomes CEO of Clear Channel as Morley exits Andrew Morley has left his role as chief executive of Clear Channel UK less than a year into the role, to be replaced by the company's chief operating officer of Europe, Justin Cochrane. Is Facebook's first UK campaign a smart move? The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. Trinity Mirror is on the brink of phone-hacking disaster Are agencies addicted to pitching? How does it feel to win an Oscar? A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs. Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Display Sales Executive , Aspire £26000.00 - £29000.00 per annum + Comms, London Commercial Manager - Financial Portfolio , Dragonfly Recruitment £30000.00 - £35000.00 per annum + OTE + Benefits, City of London Commercial Director - International Finance Portfolio , Dragonfly Recruitment £45000.00 - £55000.00 per annum + OTE + Benefits, City of London Senior Business Development Manager - major ad tech platform , Ultimate Asset £50000 - £60000 per annum + + comms + bens, London Head of Vertical Sales Director, major SAAS platform , Ultimate Asset £70000 - £80000 per annum + +uncapped comms + bens, London

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